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Spotify推出了「Found Them First」的藝人發掘功能

Spotify推出了「Found Them First」的藝人發掘功能

◎Spotify網站推出了一個名為「Found Them First」的新介面,可以顯示聽眾在哪一位竄紅的歌手還沒成名之前就已經發掘到他了。

◎它會追溯用戶的播放記錄,找到用戶第一次串流收聽某位現今已竄紅藝人歌曲的日期,如果該用戶是該名藝人成名之前就開始聽他歌曲的前15%的人,該用戶即會被歸為「早期聽眾」,並可以看到同樣排進前15%的其他用戶排名;此外還可以看到Spotify為該用戶量身打造的播放列表,內容是與該用戶發掘的竄紅藝人音樂屬性相似的歌手作品。Spotify對「竄紅藝人」的定義是:該藝人的音樂在2013年1月至2015年6月之間累積有超過2000萬次的串流量,且成長率突破2000%。

◎「早期聽眾」會得到一些獎勵和獨享的權利。為了回報早期就發掘他們的音樂的忠實粉絲,包括James Bay、Rixton、Years & Years、Vance Joy和Misterwives等藝人都親自拍攝了感謝的影片,而這些小花絮將會顯示在早期發掘這些歌手的用戶的「Found Them First」頁面上。

詳細全文:

Spotify has launched a new digital portal for listeners that shows which breakout artists they discovered before they hit the big time.

Called 'Found Them First', the platform shows the first date a user listened to a breakout artist, and reveals a Spotify-generated, customized playlist of other similar breakout artists. The top 1-15% of listeners are considered “early listeners” and will be able to see this ranking.

In case you're wondering, Spotify defines a breakout artist as having 20 million streams accumulatively and a growth rate of 2000% between January 2013 and June 2015.

“We love creating fresh ways for people to interact with music," said Jackie Jantos, VP of creative and brand Strategy, Spotify. "This experience is an ode to the fans who truly love discovering new artists.

“Users are rewarded for listening early on, and earn some bragging rights. Of course, if you haven't discovered any new artists early on, and want to, Spotify can help you with that!”

To personally reward their dedicated fans, artists including James Bay, Rixton, Years & Years, Vance Joy, and Misterwives created appreciation videos to thank their early listeners. The vignettes will appear in users’ Found Them First page for the musicians they discovered.

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