Articles in Category: 產業區

Snapchat放棄華納,選擇與Buzzfeed和iHeartRadio合作

Snapchat放棄華納,選擇與Buzzfeed和iHeartRadio合作

Snapchat的Discover平台放棄納入華納音樂及雅虎,改加入Buzzfeed和iHeartRadio。Discover於今年一月推出,為Snapchat第二個收入來源的串流平台,結合了照片與如ESPN體育頻道、CNN新聞網的視頻內容,據報告Discover目前市值為160億美元。

◎美國科技新聞網站Re/code報導該公司所屬的Vox.com(其發行商Vox Media也擁有Re/code)也在今年晚些時候要加入該平台的行列中。

◎雖然Discover上的一些頻道每天的點閱率都達到一百萬次,但消息指出該平台獲得的評價正反不一。而最近的設計更動將Discover移至Snapchat應用程式的第二頁以增加曝光率。

詳細全文:

Snapchat has recruited Buzzfeed and iHeartRadio for its Discover platform, dropping Warner Music and Yahoo.

Discover launched in January this year, hosting photo and video content for the likes of CNN and ESPN. It's a second revenue stream for Snapchat, which was valued at a reported $16bn.

Re/code reports that the affiliated Vox.com (who publisher Vox Media also owns Re/code) is also lined up to join the platform later this year.

To begin with, some channels on Discover were reaching up to one million views per day, but sources suggest a mixed response to the platform. A recent design change has moved Discover onto the app's second page, increasing its prominence.

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