◎此合作讓NAB成為Live Nation澳洲分公司的官方品牌夥伴，並讓NAB成為Live Nation澳洲全國性的金融服務業獨家合作夥伴，MLC也成為其退休金計畫類的合作夥伴。
◎這項合作關係是由位於雪梨的娛樂合夥經紀公司mixitup Australia撮合而成的，該公司是Live Nation澳洲分公司的合資企業。
Live Nation Australia has announced an official partnership with the National Australia Bank (NAB).
The new multi-year association will provide customers of the NAB Group, including its Wealth Management Division, MLC with Live Nation benefits including exclusive access to concert ticketing, VIP packages, 'Money Can't Buy' experiences and specialised content.
The partnership sees NAB become an official brand partner of Live Nation Australia and offers NAB nationwide category exclusivity across the financial services sector. MLC is also named as a superannuation partner.
"Live Nation continues to offer brands an innovative sponsorship property to develop a deeper level of customer and staff engagement,” said Live Nation Australia and New Zealand president and CEO Michael Coppel. “Being able to tailor our benefits to suit an organisation the size of NAB has validated the scale we can provide. We have admired their long-term partnerships with the likes of the AFL and how they have developed over time to include various grass roots programs that have assisted the league to grow and broaden its reach."
The NAB partnership was brokered by Sydney-based entertainment partnerships agency, mixitup Australia, a Live Nation Australasia joint-venture company.