◎總部設於倫敦的PledgeMusic成立於2009年，提供的服務包括唱片的預售、行銷與發行，並提供粉絲和歌手獨家的直接交流體驗。該公司最近也被美國最具影響力的商業雜誌Fast Company評定為音樂領域十大最具創新力公司之一。使用這個平台的歌手包括Rob Zombie、KT Tunstall、BB King、Interpol、Lindsey Stirling、The Libertines、Erasure、Rufus Wainwright、The Flaming Lips、 Cheap Trick、311、Def Leppard和Gary Numan。
Direct-to-fan e-commerce platform PledgeMusic will acquire Nashville–based NoiseTrade and Austin-based Set.fm. The newly integrated company will have a user-base of more than 3 million highly active music superfans directly engaging with artists.
"In bringing our three companies together under a single roof we are building a unique platform that adaptively supports the full lifecycle of recordings, tours and the constantly-changing forms of artistic output," stated PledgeMusic founder and CEO Benji Rogers.
"It is our shared belief that PledgeMusic now offers musicians at all stages of their careers the most robust home to bring their visions to life and reach their commercial objectives. Revaluing music for fans equals revenue for artists and the ecosystem we've created makes me more optimistic than ever about the future business of making music."
London-based PledgeMusic, established in 2009, features pre-selling, marketing and distribution of recordings, alongside premier exclusives and engaging experiences for superfans directly from the artist.
PledgeMusic was recently named one of the Top 10 Most Innovative Companies in Music by Fast Company. Artists using the platform include Rob Zombie, KT Tunstall, BB King, Interpol, Lindsey Stirling, The Libertines, Erasure, Rufus Wainwright, The Flaming Lips, Cheap Trick, 311, Def Leppard, and Gary Numan.
NoiseTrade connects artists and labels with fans through the exchange of free music for data and Set.fm allows musicians to capture and instantly sell live performance recordings.
"The PledgeMusic, Set.fm, and NoiseTrade platforms are cut from the same cloth," said NoiseTrade founder and president Derek Webb. "We are all founded and run by artists and exist to empower musicians and facilitate meaningful connections between creators and their tribes. Aligning our massive combined reach around one vision represents the start of something unprecedented. The fuse has been lit on the reconstruction of the music business."
"We're thrilled to be uniting our market-leading live-event recording software and sales platform with PledgeMusic and NoiseTrade," said Set.fm CEO Matt Peterson. "The combined network-effect of the three services will uniquely empower artists to be successful at all stages of their creative process, while rewarding and engaging fans with the products and experiences they want most from the performers they love."