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Spotify在印度所捲起的「音樂」旋風或許將如Netflix

Spotify在印度所捲起的「音樂」旋風或許將如Netflix

◎有許多知名影集如《紙牌屋》及《Narcos》的影片串流服務Netflix在2016年終於進入了印度,如果一切順利的話,Spoitify在年底也將打入這個世界人口最多的國家之一。像Spoitify和Netflix這樣的服務對於打擊盜版有非常大的影響,在印度市場,使用者是以下載多過於購買的,印度目前有超過1億的手機使用者,因此Spotify的進入有望改變印度市場生態。

◎Spotify在3月30日進入印尼,提供了iOS、Android與windows的版本,印尼擁有世界上第四多的人口,給予Spotify動力拿下這個市場的主控權。

◎Spotify在印度市場的表現可能會勝過Apple Music,原因在於產品特性不同。Apple Music比較把重點放在iOS系統的使用者身上,雖然也有Android版,但目前的品質不夠好;而Spotify在Android系統的應用程式是完整的,加上有廣告支援的免費模式,對印度這樣對價格比較敏感的市場來說更適合。目前Apple Music在印度的定價是每個月120盧比,假如Spotify定價相同,則可望超越Apple Music。Spotify進入印度市場,必然也會遇上本地串流服務Gaana和Saavn的挑戰。

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In 2016, we finally got Netflix in India, and if all goes well, we could get Spotify by the end of this year. Netflix is a popular video-streaming service that offers its own serials like Narcos, House of Cards and Marvel's Daredevil, to name a few.

Services like Netflix and Spotify have made a big impact with respect to piracy in most parts of the world. In a market like India, where people find downloading a better option than buying, Spotify could end up changing the way India gets her music in the foreseeable future.

Asian Music Journey

Spotify is a music streaming service, that is currently only accessible to users in India via backdoor channels such as switching VPN IDs or changing one's location. But there is a big possibility that Spotify could officially become available in the country.

Going by the trend in the industry, music streaming in India is finally catching up to the world, which strengthens Spotify's case. We all know that the internet speeds in India are among the slowest in the world, but when a country has over 100 million mobile users, you get businesses' attention for sure.

As you can see, Spotify is set to enthrall users in Indonesia by the end of this month. The service will be available to consumers across multiple platforms such as Android, iOS and Windows. Indonesia is said to have the fourth largest population in the world, giving Spotify the impetus to take control of the country's music-listening crowd with its services.

Now that Spotify has dived into the Asian market yet again (after a long hiatus), it's time they looked closely at entering India sometime soon as well.

Spotify in India > Apple Music in India

The reason why we feel that Spotify could outperform Apple Music in the country is related to the company's respective product models. Apple Music is more concentrated on iOS users, providing an app that works in sync with their iPhones. Apple Music is also available for users on Android, but the service is severely lacking in quality right now.

Spotify, on the other hand, runs on a model which is more suited to a price-sensitive market like India. The company has a free subscription model that comes bundled with ads. You can also opt for premium plans that let you download music, play them offline and listen to music ad-free. On top of that, the Spotify app on Android is a complete package, providing you a seamless music streaming service.

If Spotify can match Apple Music's Rs 120-per month plan in India, the company will quickly find takers for its product and add to its 30 million global premium user base.

Spotify's Rivals are Gaana and Saavn

The Sweden-based music streaming company entering the Indian market is a no-brainer for us. However, one needs to understand that every business model has local competition to fight off and in Spotify's case, there's Gaana and Saavn. These services rank as some of the top products used for music streaming in the country.

The catalogue on offer from Gaana is disparate, with equal focus on local as well as global music content. With Saavn, the company is yet to fulfill 360-music requirements of users, plus you pay a higher price to get the Pro version when compared with Gaana.

For Spotify to flourish in India, they'll have to find the right balance between offering expansive music content, without putting a heavy price on the music. And with India predominantly being an Android user base, the company needs to ensure that its app quality remains of the highest standard.

It is too early to say when Spotify thinks is the right time to enter India. The company has to make sure that the content is in tune with what the users like, and keep them happy with plans that are pocket-friendly, as well as free.

 

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