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Pandora慶祝10週年提供無廣告收聽服務

Pandora慶祝10週年提供無廣告收聽服務

Pandora將在9月9日進入第十年,為慶祝十週年,將提供24小時的無插播廣告收聽。這個名為「聽眾最愛日」的活動將從美東時間9月9日星期三凌晨0點開始,到隔天9月10日星期四凌晨0點止,一整天不插播廣告的播出音樂。

儘管過去十年裡在網路電台佔據主導地位,每個月有近8000萬的聽眾、740億小時的收聽時間、由聽眾自己創建了超過80億個電台及有550億個按讚分享,但是Pandora仍處於虧損狀態,並仍在努利爭取能降低版權費用的支付。

近幾個月來,Pandora努力加緊以分析數據來服務歌手,包括購併音樂數據供應商Next Big Sound,並將之導向粉絲的回饋訊息。

詳細全文:

Pandora turns 10 on September 9th and to celebrate its going ad free for 24 hours.

They're calling it Listener Love Day - a full day of music with no ads from 12:00am ET, Wednesday, September 9 thru 12:00am ET, Thursday, September 10.

Ten years in, Pandora is still losing money and fighting on every front to lower the royalties is pays. That's despite its dominance of the online radio space - almost 80 million listeners tune in each month, logging more than 74 billion listening hours, creating over 8 billion stations and sharing more than 55 billion thumbs over the last decade.

In recent months, Pandora has stepped up efforts to serve artists with analytics, including the purchase of music data provider Next Big Sound, and direct to fan messaging. If you can get past the royalty battles, its important to remember that 200,000 artists are playing to the largest audience in streaming music; and thanks to how Pandora delivers music, fans are discovering new artists on a daily basis.

Hypebot

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