Articles in Category: 產業區

在德國有250萬的付費串流服務使用者

在德國有250萬的付費串流服務使用者

一份由德國聯邦音樂產業協會BVMI委託市場研究機構GfK所做的研究指出,目前在德國有250萬人使用付費訂閱音樂串流服務。這項研究共有2000名年紀14歲以上的民眾在線上參與調查。

這項研究也發現,在德國有640萬人使用廣告支持的串流服務,而且每週透過串流平台聽音樂的時間超過1.5個小時。

GfK指出,目前在德國使用免費和付費的串流服務的用戶約有1160萬人,預計3年內這數字將會呈現倍數成長。

2014年德國的錄製音樂產業產值同比2013年增加了1.8%,來到14.8億歐元,比起英國去年的錄製音樂產值13.3億歐元高出1億多歐元。

詳細全文:

A study carried out by market research institute GfK, on behalf of music industry trade body BVMI, indicates that there are currently 2.5 million premium streaming subscribers in Germany. A total of 2,000 people aged 14 and above were surveyed online for the study.

The research also found that 6.4m people in the country access streaming services via ad supported subscriptions and listen to the music for over an hour and a half a week.

GfK states that there are currently around 11.6m users of freemium and premium streaming services and predicts that number to double within three years.

The value of the German recorded music industry increased by 1.8% from 2013 to 2014, to €1.48bn, €100m ahead of the UK’s industry, which was worth €1.33bn (£1.03bn) last year.

BVMI CEO Dr. Florian Drucke said: “The newest form of music [service] is developing dynamically, next to a stable physical market and a very diverse radio landscape. Nevertheless, there is much room for improvement. We must primarily convince people of the [benefits] of premium services, because it is here that the music industry will generate the most revenue in future.”

MusicWeek

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