Articles in Category: 產業區








A study carried out by market research institute GfK, on behalf of music industry trade body BVMI, indicates that there are currently 2.5 million premium streaming subscribers in Germany. A total of 2,000 people aged 14 and above were surveyed online for the study.

The research also found that 6.4m people in the country access streaming services via ad supported subscriptions and listen to the music for over an hour and a half a week.

GfK states that there are currently around 11.6m users of freemium and premium streaming services and predicts that number to double within three years.

The value of the German recorded music industry increased by 1.8% from 2013 to 2014, to €1.48bn, €100m ahead of the UK’s industry, which was worth €1.33bn (£1.03bn) last year.

BVMI CEO Dr. Florian Drucke said: “The newest form of music [service] is developing dynamically, next to a stable physical market and a very diverse radio landscape. Nevertheless, there is much room for improvement. We must primarily convince people of the [benefits] of premium services, because it is here that the music industry will generate the most revenue in future.”