一家唱片公司將取代個人成為YouTube上的最大頻道

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  • 作者: 音樂地圖
  • 一家唱片公司將取代個人成為YouTube上的最大頻道

      201901/1409:21

    ◎由於創作者的倦怠和公司用戶在營運他們的頻道方面越來越好,看來YouTube的「人物」的黃金時代漸漸開始衰退。這一轉變的最明顯跡象之一就是瑞典遊戲玩家PewDiePie,目前在YouTube平台上有驚人的7640萬名訂閱戶,但是這記錄很可能會被另一個YouTube頻道即將超越。

    ◎你可能從未想過一家唱片公司真的可以那麼受歡迎,且你可能永遠不會猜到是哪一家。T-Seriesis是一家印度的大型音樂廠牌和電影製片廠,它已實際成為全球最大的YouTube音樂頻道,而很快它將成為所有頻道的領導者。T-Seriesis有點像是礦坑中的金絲雀(用來顯示早期跡象),事實上,串流媒體尚未在印度起飛,可能是因為在這個人口超過14億的國家中只有3億支智慧型手機;目前美國只有3.27億人,佔世界人口的4%多一點,所以不久之後印度使用智慧型手機的人數就會比美國的總人口還多。

    ◎根據行業分析師Mark Mulligan的說法,2018年印度只有2.15億的免費串流媒體用戶,但2017年只有100萬名付費用戶的串流媒體總收入就有1.3億美元,而Spotify還尚未進入該市場,不過據報導即將要推出。印度是世界上的第二大市場,也是西方音樂尚未能深度滲透的市場,而T-Seriesis在YouTube上的表現顯示了如果其可以獲利,該國的音樂市場將會有多大。

    詳細全文:

    The golden age of YouTube personalities may, it seems, be finally drawing to a close as creators burn out and corporations improve the implementation of their channels. One of the clearest signs of this shift is the impending de-throning of Swedish gamer PewDiePie, who currently maintains a whopping 76.4 subscribers, by an Indian music label/movie studio.

    Guest post by Bobby Owinski of Music 3.0

    It seems like the days of the YouTube personality are slowly beginning to wane thanks to creator burnout and corporations getting better at implementing their channels. PewDiePie currently leads all others on the platform with an astounding 76.4 million channel subscribers, but that record may fall by the time you read this. What's more interesting than the subscriber number is that another YouTube channel that's about to overtake the Swedish gamer.

    Chances are you never thought that a record label could actually be that popular, and you probably never guessed which one. T-Seriesis, a big Indian music label and movie studio, is actually is the leader as world's largest music YouTube channel, but pretty soon it will become the leader period.

    T-Seriesis is somewhat of a canary in the coal mine. The fact of the matter is that streaming hasn't taken off in India yet, probably because there are only 300 million smartphones in a land of more than 1.4 billion people. Keep in mind that there are only 327 million people in the United States currently (a little more than 4% of the world's population), so it won't be long before there are more smartphones being used in India than there are people here.

    According to industry analyst Mark Mulligan, there are only 215 million free streaming users in India in 2018 but only 1 million are paid subscribers for a total streaming revenue was just $130 million in 2017. That said, Spotify has yet to launch in the market, although that's been reported to be coming soon.

    India is the second largest market in the world, and one that Western music hasn't penetrated very much. T-Seriesis shows just how big music can be in the country if it can be monetized. In the meantime, I'm sure the label is doing pretty well from YouTube channel revenue. Move over PewDiePie.

     

    Hypebot

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