串流媒體目前佔據美國音樂市場的80%

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  • 串流媒體目前佔據美國音樂市場的80%

      202002/0402:28

    ◎串流媒體目前佔據美國音樂市場的80%,根據RIAA的統計,2010年它僅佔7%。
    ◎在過去十年中,串流媒體已完全重塑了音樂行業的面貌,事實證明,Spotify和Apple Music之類的產品在音樂迷中非常受歡迎。美國唱片業協會透露了一些統計數據,這些數據凸顯了巨大的變化。該組織表示,串流媒體目前占美國音樂市場的80%,而2010年為7%。根據RIAA的數據,從2010年到2019年上半年,串流媒體訂閱從大約150萬增加到了約6100萬。
    ◎Spotify於2011年登陸美國,Apple Music於2014年首次亮相。還有許多其他串流媒體,包括:Tidal,Pandora,YouTube Music和Amazon Prime Music等。如今,大約有81%的美國人擁有智慧手機,而2010年約為35%。智慧手機的普及在串流媒體轉換中發揮了關鍵作用。
    ◎2010年實體銷售占美國音樂市場的52%,數位銷售佔38%。兩者現在都下降到9%的佔比。儘管人們不再購買CD,但黑膠唱片又回來了。銷售額從2009年的略高於5,000萬美元增長到2018年的近4.5億美元。

    詳細內文:

    It made up just seven percent in 2010, according to RIAA stats.
    Streaming has completely reshaped the face of the music industry over the last decade, with the likes of Spotify and Apple Music proving to be overwhelmingly popular with music fans. The Recording Industry Association of America has revealed some stats that underline the mammoth sea change. The organization says streaming accounts for 80 percent of the US music market, compared with seven percent in 2010. Streaming subscriptions rose from about 1.5 million to around 61 million between 2010 and the first half of 2019, according to the RIAA.
    Spotify landed in the US in 2011 and Apple Music debuted in 2014. There are many other streaming options around, including Tidal, Pandora, YouTube Music and Amazon Prime Music to name a few. Around 81 percent of Americans now have a smartphone, compared with about 35 percent in 2010. Since it's much easier to use a streaming service than buy digital albums or load MP3s onto a phone (or carry around a separate music player), smartphone adoption has played a key role in the streaming shift.
    In 2010, physical sales accounted for 52 percent of the US music market and digital sales 38 percent. Both are now down to a nine percent share. The market share of synch (i.e. licensing music for use in other media) hasn't changed over the last nine years at three percent. But while people aren't buying CDs so much anymore, vinyl's back on the up. Sales rose from a little over $50 million in 2009 to almost $450 million in 2018.
    Meanwhile, Taylor Swift (who famously pulled her music from Spotify for a while), Adele and Drake claimed eight of the top ten selling albums of the decade between them. It's not quite clear how their sales figures break down between streams and digital/physical album sales. However, given some of their songs have hundreds of millions of plays on various services, streaming certainly played an important factor.

     

    Engadget
    https://engt.co/37xqzne