串流媒體造成歌曲長度變得越來越短

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  • 作者: 音樂地圖
    • 201902/1902:38

    ◎歌曲長度變得越來越短了。Billboard Hot 100排行榜上的一首歌的平均長度,從2013年是3分50秒到2018年已變短到大約3分30秒。根據Quartz發布的一項分析,2018年Hot 100榜上的歌曲中有6%的歌曲長度為2分30秒或更短,2013年時的這個比例為1%。從Drake和Kanye West到鄉村樂超級巨星Eric Church和Jason Aldean都一樣,歌曲都越來越短。

    ◎該研究以Kendrick Lamar為例,「Kendrick Lamar在2013年獲得大突破的專輯《Good Kid, M.A.A.D City》的曲目平均長度為5分37秒,所有曲目長度都超過3分30秒。而在他最近一張專輯《DAMN》中,歌曲平均長度是3分57秒;《DAMN》獲得了普立茲音樂獎,這表明這種趨勢並不一定會降低音樂的質量。

    ◎Spotify和音樂串流媒體是造成這種趨勢的主因。就像在廣播上一樣,無論長度如何,所有曲目在串流媒體上的版稅付費都是平等的;但與廣播不同的是,串流次數會等同於銷售額被匯總到排行榜上,Nielsen Soundscan和Billboard的統計是把1,250次的付費音頻串流或是3,750次有插播的免費串流或是3,750次的視頻串流,視為相當於一張專輯的銷量。因此,在這個注意力短暫和可以無限制聽音樂的時代,獲得更多串流和提升排行榜名次的最簡單方法是縮短每一首歌的長度。現在,當一個粉絲聆聽一張有20首短歌而不是12首較長歌曲的完整專輯時,每張專輯的被播放的串流總數躍升了66%。

    ◎前Pitchfork編輯Mark Richardson就在推特上寫道:「如果你串流聆聽一位藝人15分鐘,那可能是4首歌或者8首歌,如果是8首歌,他們就可以獲得兩倍的報酬;以前從來沒有這種用製作較短的歌曲來激勵經濟的方法。」

    詳細全文:

    Songs are getting shorter. The average length of a song on the Billboard Hot 100 fell from 3 minutes and 50 seconds to about 3 minutes and 30 seconds between 2013 and 2018.

    6% percent of Hot 100 songs were 2 minutes 30 seconds or shorter in 2018, up from 1% in 2013, according to an analysis published by Quartz. From Drake and Kanye West to country superstars Eric Church and jason Aldean, songs are getting shorter.

    As an example, the study sites Kendrick Lamar.

    "The average track length on Lamar's breakout 2013 album good kid, m.A.A.d city is 5 minutes 37 seconds. All are 3 minutes 30 seconds or longer. On Lamar's most recent album DAMN., the average song is 3 minutes and 57 seconds. DAMN. won the Pulitzer Prize for music, going to show that this trend isn't necessarily lowering the quality of music."

    Spotify and music streaming are to blame.

    Like on the radio, all tracks are paid equally, regardless of length. But unlike radio, for the charts, streams are aggregated to equal sales. Nielsen Soundscan and Billboard count 1,250 premium audio streams, 3,750 ad-supported streams or 3,750 video streams as equal to one album sales.

    So, in era of short attention spans and unlimited access to music, the easiest way to get more streams and rise up the charts, is to make each track shorter. Now, when a fan listens to a full album of 20 short songs instead of 12 onger ones, the total number of stream for each album played just jumped 66%.

    "[T]here has never been this kind of financial incentive to make shorter songs," tweeted former Pitchfork editor Mark Richardson.

     

    Hypebot

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