主流唱片公司想拿到數百萬元但TikTok不同意

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  • 主流唱片公司想拿到數百萬元但TikTok不同意

      201904/2509:19

    ◎三大唱片公司希望在TikTok及其中國版本抖音這兩個廣受歡迎的短視頻音樂應用程式上的音樂使用可以支付數百萬美元。環球、索尼、華納和該應用程式的中國所有者ByteDance(字節跳動)之間的協議將在今年春天到期,但經過數月的談判後,據報導雙方的差距仍然相當遙遠。

    ◎ByteDance負責全球音樂業務發展的Todd Schefflin告訴彭博新聞社,「TikTok主要是用來創作短視頻和觀看,根本不是需要唱片公司完整的曲目的純音樂消費產品。該平台為內容提供了一種令人興奮的方式,可以向更廣泛的受眾製造趨勢和突破。」像是〈Old Town Road〉這首由Lil Nas X演唱的把鄉村樂和嘻哈混搭在一起無法明確界定的歌曲,就是在TikTok上造成轟動之後進入了Billboard排行榜。Todd Schefflin表示「TikTok上的短視頻可以成為藝人發展粉絲基礎和建立對新作品認識的有價值的宣傳工具」。

    ◎這也就是為什麼這些唱片公司堅持認為TikTok應該支付數百萬元的原因,據報導,如果談判失敗的話,主流唱片公司準備將他們的音樂從該平台上撤除。

    詳細全文:

    The three major label want millions in payments for the use of music on two hugely popular short music video apps, TikTok and its Chinese counterpart Douyin.

    Deals between UMG, Sony, WMG and the Chinese owner of the apps, ByteDance, expire this spring, But after months of talks, the two sides are reportedly still far apart.

    "TikTok is for short video creation and viewing, and is simply not a product for pure music consumption that requires a label's entire collection," said Todd Schefflin, who oversees global music business development at ByteDance told Bloomberg. "The platform provides an exciting way for content to trend and break through to wider audiences."

    "Old Town Road," a fairly obscure mashup of country and hip-hop from Lil Nas X, reached the Billboard charts after going viral on TikTok.

    "A short video on TikTok can become a valuable promotional tool for artists to grow their fan bases and build awareness for new work," said Schefflin.

    That is precisely why they are due millions, argue the labels, who are reportedly prepared to pull their music off the platform if talks fail.

     

    Hypebot

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