主要唱片公司每秒可從串流媒體賺取16,000美元,但它能持續嗎?

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  • 主要唱片公司每秒可從串流媒體賺取16,000美元,但它能持續嗎?

      201909/0902:21

    ◎主流唱片公司每秒從串流媒體上賺超過16,000美元,雖然數字令人印象深刻,但串流媒體本身的增長似乎正在放緩。
    ◎根據Music Business News的分析,主流唱片公司現在每秒從串流媒體中帶來超過16,000美元的收入,每小時超過100萬美元,但問題是儘管串流媒體的收入仍在增長,但串流媒體本身似乎已經放緩。
    ◎音樂流量增加,而收入卻沒有增加,其中一個原因是,由騰訊主導的中國市場仍然為串流媒體音樂付費,世界第二大音樂市場日本也沒有收入,印度規模很大,但訂閱量很少,支付的費率也很低。此外,Spotify尚未被允許進入中國,而亞洲市場並不像過去那樣熱衷於西洋音樂。毫無疑問,音樂串流媒體將繼續增長,但收入並不如預期。

    詳細內文:

    Major labels are now pulling down over $16,000 per second in streaming which, while an impressive number, is somewhat tempered by the fact that the growth of streaming itself seems to be slowing down.
    Yes, you read the headline right. The major labels are now bringing in over $16,000 per second from streaming alone. That amounts to over $1 million per hour, according to an analysis by Music Business News. That all sounds great, but the problem is that although the income from streaming is still growing, streaming itself seems to have slowed down.
    The problem is that the major’s collected $877 million from streaming in the first half of 2019, and only $709 million in the first half of this year. That means that global major label streaming revenue growth decreased by 19.1% in the first six months of this year.
    That’s an ominous sign.
    The thought was always that when North America and Europe slowed, the rest of the world would only be getting going on paid streaming subscriptions so the good times would continue to roll. In fact, Goldman Sach’s predictions of a $30 billion worldwide business by 2030 (it’s only about $19 billion now) is based on this.
    But don’t misunderstand what’s said above. Music streams are increasing, it’s the revenue that’s not. One of the reasons is that the Chinese market, dominated by Tencent, still hasn’t gotten the hang for paying for streaming music. Nor has Japan, the second largest music market in the world by revenue. India is huge but the subscriptions are small as are the rates they pay.
    So the possibility of generating more income is there, but it now looks like there’s a barrier to increased revenues that hasn’t been anticipated. Plus the fact that Spotify is not yet allowed in China, and the Asian market isn’t as keen on Western music as in past eras, all have something to do with what may be an unforeseen problem for major label music execs.
    Make no mistake, the music streaming side of the music business will continue to grow, but it now seems like it won’t be as easy to generate the expected revenue as anticipated.

     

    Hypebot
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