信息圖表顯示人們在2018年如何去發掘新音樂

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  • 作者: 音樂地圖
  • 信息圖表顯示人們在2018年如何去發掘新音樂

      201806/1904:21

    ◎隨著音樂公關公司和唱片公司致力將藝人的音樂放在受歡迎的地方,音樂產業已經產生的變化也越來越明顯,數位版圖的焦點已經改變,人們如何消費媒體的方式也是,所以像NME雜誌就停止了其紙本版的發行。但這對音樂和人們消費音樂的方式有如何的改變呢?

    ◎音樂產業在過去的10年中發生了巨大的變化,音樂公關公司正在努力讓人們聽音樂。這個行業的新特性意味著音樂推廣策略也需要適應。但為了讓你創造讓你的音樂被發掘的最佳策略,你需要確切知道人們如何發掘新音樂以及如何最好地觸及到他們。下面的信息圖表顯示出Spotify的推廣將成為宣傳策略中最重要的面向之一,有45%的人只在串流媒體上聽音樂,而趨勢顯示Spotify在聆聽度和受歡迎度上都正在替代掉廣播電台。

    詳細全文:

    As music PR companies and labels strive to get their artist’s music placed in popular places, it is becoming more and more clear that the industry has changed, with NME stopping their print edition the focus has changed on the digital landscape and how people consume media. But how has this changed for music and influenced the way people consume their music? Guest post from Burstimo The music industry has dramatically changed over the past 10 years and Music PR companies are striving to get music where people are listening. The new nature of the industry means your music promotion strategy needs to adapt too. But in order for you to create the best strategy for your music to be discovered you need to know exactly how people are discovering new music and how best to reach them. The infographic below highlights that Spotify promotionis becoming one of the most important aspects of your strategy, with 45% of people listening on streaming services alone, with trends showing that Spotify is on track to take over radio in terms of listenership and popularity. Here is our infographic of the latest trends in discovering new music over the last year.

    Hypebot https://bit.ly/2rBG6z1