全球電子音樂業務趨緩

  • 流覽次數:: 96
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
    • 201806/2206:45

    ◎2018年國際音樂峰會(IMS)業務報告顯示,2017年的全球電子音樂業務減少了2%,主要原因是唱片銷售額下滑,但也補充說,這樣的變化並不必然意味著電音舞曲(EDM)業務正在衰退。事實上情況正好相反,全球EDM業務去年達到73億美元,而2016年為74億美元。IMS的報告指出,這些微的差距可歸因於因為EDM逐漸從地下音樂的狀態轉移為受到歡迎,使得許多EDM曲目現在被歸類為流行音樂及R&B。IMS指出,Nielsen的一項研究發現,亞太地區有很大一部分人喜歡聽舞曲,而Spotify的EDM播放清單目前是該平台第六受歡迎的,EDM零售通路Beatport上的下載銷量也增長了超過7%。

    ◎然而,IMS的聯合創始人Pete Tong告訴Music Week,EDM的泡泡已經「破滅」。根據IMS的2017年報告,在2010年代初期時,EDM在3年內增長了60%,但增長目前已經放緩至約只有3%。Pete Tong表示「泡泡某種程度已經破滅,我不會說它是爆裂,但它被刺破了。我認為另一個比喻會是『派對結束了,現在該是真的動手去做的時候,重新開始工作,並且關注這個創建的業務當前的這個關卡,並使它進入到下一階段』。而這就是過去三、四年發生的情況。」

    詳細全文:

    The International Music Summit Business Report 2018 shows the global electronic music business took a 2% drop in 2017, fueled mainly by a dip in record sales, but added that the change does not necessarily mean EDM business is down.

    In fact, the opposite may be true. Global EDM business measured at $7.3 billion last year compared with $7.4 billion in 2016. The IMS report stated the $1 million difference can be attributed to many EDM tracks now being classified as pop and R&B as EDM shifts away from its underground status, according to Billboard. The IMS noted that a Nielsen study found that a large portion of Asia Pacific listens to dance music, that the EDM playlist of Spotify is the company's sixth most popular and download sales of EDM retailer Beatport grew by more than 7 percent.

    However, International Music Summit co-founder Pete Tong told Music Week that the EDM bubble has "punctured." In the early 2010s, EDM grew 60 percent within three years but has slowed to about 3 percent growth, according to the 2017 report. Tong spoke ahead of the 2018 report being presented to IMS delegates.

    "Funnily enough [booking agent] Marc Geiger from WME made a presentation at the IMS maybe four years ago, right at the peak of the EDM explosion story," Tong told MusicWeek."The numbers were off the charts when we had the financial report at the start of the session. But Marc got up there and painted it, not so much as a doomsday, but it was like, 'This is what's now going to happen to you guys. This is hip-hop 10 years before, this is what happens when you get to this position.'

    "Everything he said in that speech pretty much turned out to be true, which was that the bubble kind of punctured. I wouldn't say it quite burst, but it punctured. I guess another analogy would be, 'The party's over, it's now time to really get your hands dirty, get back to work and look after this business you've built for this level and get it to the next phase'. And that's what's been going on in the last three or four years."

    Hypebot

    https://bit.ly/2LbBvvV