分析藝人在Spotify的直接交易中可以獲得多少錢

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  • 分析藝人在Spotify的直接交易中可以獲得多少錢

      201810/2608:20

    ◎Spotify現在會與藝人進行直接交易,並允許他們直接將內容上傳到該串流平台上。近期有很多對於這樣做的影響的分析,但關於藝人在版稅支付上確切會得到什麼的分析並不多,因此Music Business Worldwide做了一些研究來了解在大多數情況下的支付情形。

    ◎根據該文章,Spotify確定將向藝人支付50%的淨收入。這跟預期的差不多,因為如果再少的話會使人對直接交易的價值存疑,特別是有在使用分銷商或唱片公司的話。經過最近的授權協商之後,Spotify現在會支付唱片公司52%的淨收入,這個數字聽起來還不錯,但不要忘記,唱片公司還要向藝人支付52%之中的15%至50%(50%是只有超級巨星才有的待遇)。以淨收入10,000美元來舉例,在直接交易中,Spotify會得到5,000美元,藝人也得到5,000美元;在對唱片公司的交易中,Spotify會拿到48%等於4,800美元,唱片公司會先分到52%也就是5,200美元,以典型的20%的協議來計算的話,藝人會分到其中的1,040美元。

    ◎正如所看到的,藝人在直接交易中會多賺很多錢,所以看起來很有吸引力,但別忘了唱片公司所能帶來的價值;如果一個唱片公司能提供藝人本身無法獲得的各種營銷,其所帶來的淨額將遠超過10萬美元,在這種情況下,唱片公司能提供的能見度就是值得的。問題是如果你不在唱片公司的優先事項中的話,他們的注意力範圍就會很小,那麼你就可能不會看到唱片公司有為你帶來任何優勢,這時候直接交易就會是比較好的選擇。話雖如此,大多數新進藝人都還是會抓住機會與唱片公司簽約,尤其如果是一家主流唱片公司的話。不過只要Spotify繼續處於串流媒體的頂端,就可能繼續會有更好的策略出現。

    詳細全文:

    Spotify has recently begun not only allowing artists to directly upload their content to the streaming service, but also cutting directly deals with artists. Here we take a closer look at what exactly artists, labels, and Spotify all get out of these deals.

    Guest post by Bobby Owsinski of Music 3.0

    As previously posted, Spotify is now doing both direct deals with artists, and allowing them to directly upload their content onto the platform. There have been a lot of announcements to that effect, but not much on exactly what an artist receives when it comes to royalty payout – until now. Music Business Worldwide did some digging to understand the payouts in most scenarios.

    According to the article, Spotify confirmed that it's paying 50% of the net revenue to the artist. This is pretty much what was expected, since anything less would make a direct deal of dubious value, especially when it comes to using a distributor or label.

    So what does Spotify pay out to a label? After recent licensing negotiations, labels now receive 52% of the net revenue. Sounds better as a number, but don't forget that the label pays the artist anywhere from 15 to 50% of that 52% (and 50% is only reserved for superstars).

    This is how it works out in real money.

    For a direct 50/50 deal:

    $10,000 in net revenue

    Spotify receives $5,000

    Artist receives $5,000

    For a label deal:

    $10,000 in net revenue

    Spotify takes 48% = $4,800

    Label takes 52% = $5,200

    Artist royalty (typical 20% deal) = $1,040

    As you can see an artist makes a lot more on a direct deal so that seems attractive, but you have to weight the value of what a label can bring to the table. If a label is going to provide you marketing that you can't get anywhere else, hopefully the net amount will be well beyond the $10k. The visibility that a label can provide is worth it in that case.

    The problem is that labels have short attention spans and if you not one of the priorities, then you may not be seeing any of the possible label benefits. That's when a direct deal starts to look pretty good.

    That being said, I'd venture to say that most new artists would jump at the chance to sign with a label, especially a major. As long as Spotify is at the top of the streaming heap, there may be a better strategy to think about.

    Hypebot

    https://bit.ly/2Npg1w0