千禧世代偏好過往的暢銷金曲而非目前流行的

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  • 作者: 音樂地圖
    • 201906/2705:51

    ◎很多人會抱怨現今的音樂太過電腦化、重複、歌詞單調和缺乏旋律,其實每個時代都會有這樣的抱怨,當它是新的時候會受到批評,但成為令人懷念的老事物時就受到尊敬了,也就是說,每個世代都會偏好伴著他們一起成長的音樂,但根據一項新的研究,這個理論似乎並不適用於千禧世代。

    ◎紐約大學的研究人員對一群18到25歲之間的人進行測試他們是否能夠辨識來自不同年代的暢銷歌曲,結果發現他們能記得從20世紀60年代到2000年的歌曲,但對2000年之後的歌曲的辨識和記憶迅速降低。每位參與測試者都會聽到從152首歌曲中隨機選出的7首歌的片段,並被詢問他們是否認得這些歌曲,這些歌曲包括1940年至2015年之間的Billboard冠軍單曲。對2000年之後歌曲的辨識出現了大幅下滑,而對50年代和40年代的歌曲的辨識是緩步下降。

    ◎該研究還表示,出乎意料的是,識別歌曲的可能性與其在Spotify上的播放次數之間存在很強的相關性。換句話說,聽到的次數越多就越可能喜歡並記住它。一個因素可能是千禧世代在成長過程中聽了很多他們父母年代的音樂,比之前的世代有更多樣化的選擇化。現今的音樂也許不是那麼好是因為大多數的音樂性不像過往那麼珍貴,畢竟數位音頻工作站的修飾能力可以為平庸的表現創造奇蹟。

    詳細全文:

    While a lot of people complain about contemporary music as adults (preferring the music they grew up with) this theory of the case doesn't seem to apply to millennials, according to a new study, which reveals the demographic to overwhelmingly recognize music from the 1960s through to 2000, with a precipitous dip in recognizing anything released later.

    Guest post by Bobby Owsinski of Music 3.0

    You hear a lot of complaints about music today being too computerized, repetitious, lyrically vapid, and/or lacking melody. I've always believed that each era has its own music that garners the same complaints (except for the computer "on-the-grid" part). It gets criticized when it's new and revered when it becomes a golden oldie. That said, it's long been known that each generation favors the music that it grows up with, but that doesn't seem to be the case with millennials.

    Researchers from New York University tested a group between the age of 18 and 25 on their ability to recognize hit records from different decades. They found that they remembered songs from the 1960s up until the year 2000. Song recognition and memory decreased rapidly after that time period.

    Each participant was presented with short excerpts from a random selection of 7 out of 152 songs and asked if they recognized them. The songs included Billboard #1s from between 1940 and 2015.

    There was a steep drop-off after 2000, and a gradual drop-off for songs of the 50s and 40s.

    The study also stated, "Unexpectedly a strong correlation was seen between the likelihood of recognizing a song and its play count on Spotify." So in other words, the more we hear something, the more we tend to like and remember it.

    One factor could be that millennials listened to a lot of their parent's music when growing up, maybe more of it with more diverse selections than in previous generations. Maybe music today isn't as good because general musicianship is less prized than in years passed. After all, the fix-it capabilities of a digital audio workstation can do wonders for a mediocre performance.

    You have to wonder what music catalogs of current hits are going to be worth in the future. If no one knows the songs when they're hot, how will they remember them years later?

     

    Hypebot

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