印度短視頻應用程式「MX TakaTak」 每日觀看次數超過10億

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  • 印度短視頻應用程式「MX TakaTak」 每日觀看次數超過10億

      202101/0808:36

    ◎印度短視頻應用市場在TikTok的禁令後,展開市場爭奪戰。「MX TakaTak」表示,每日活躍用戶超過1000萬,每月活躍用戶達4500萬,每天產生的視頻觀看次數超過10億次。而且,距離應用程式啟動僅僅一個月。
    ◎但成長並非沒有挑戰,「MX TakaTak」是收到印度電影音樂公司(T-Series)提出侵犯版權通知的應用程式之一。
    ◎了解「MX TakaTak」的背景也很重要。這是來自視頻串流服務(MX Player)的分支(今年3月在印度擁有超過1.75億用戶)。同時,(MX Player)是中國Tencent和印度(Times Internet)的一部分,(Times Internet)是印度音樂串流媒體服務(Gaana)及其短視頻衍生產品(HotShots)的所有者。

    詳細全文:

    We’ve been writing about the jockeying for position in the Indian short-video apps market in the wake of TikTok’s ban there. Now another of the contenders has been talking (to the Economic Times) about its growth.
    MX TakaTak says it has more than 10 million daily active users and 45 million monthly active users, with its app generating more than 1bn video views a day. And this, only a month after the app launched.
    That growth hasn’t come without challenges: MX TakaTak is one of the apps that has been sent copyright violation notices by Indian film-music company T-Series, as we reported yesterday.
    It’s also important to understand MX TakaTak’s background. It’s an offshoot from video streaming service MX Player (we wrote about that in March, when it had more than 175 million users in India).
    Meanwhile, MX Player is part-owned by Tencent and Times Internet – the latter being the owner of music streaming service Gaana, and its short-video spin-off HotShots.

     

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