◎了解「MX TakaTak」的背景也很重要。這是來自視頻串流服務(MX Player)的分支（今年3月在印度擁有超過1.75億用戶）。同時，(MX Player)是中國Tencent和印度(Times Internet)的一部分，(Times Internet)是印度音樂串流媒體服務(Gaana)及其短視頻衍生產品(HotShots)的所有者。
We’ve been writing about the jockeying for position in the Indian short-video apps market in the wake of TikTok’s ban there. Now another of the contenders has been talking (to the Economic Times) about its growth.
MX TakaTak says it has more than 10 million daily active users and 45 million monthly active users, with its app generating more than 1bn video views a day. And this, only a month after the app launched.
That growth hasn’t come without challenges: MX TakaTak is one of the apps that has been sent copyright violation notices by Indian film-music company T-Series, as we reported yesterday.
It’s also important to understand MX TakaTak’s background. It’s an offshoot from video streaming service MX Player (we wrote about that in March, when it had more than 175 million users in India).
Meanwhile, MX Player is part-owned by Tencent and Times Internet – the latter being the owner of music streaming service Gaana, and its short-video spin-off HotShots.