報告顯示Facebook的互動率正在下降且趨勢可能會持續下去

  • 流覽次數:: 119
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • 報告顯示Facebook的互動率正在下降且趨勢可能會持續下去

      201907/0402:50

    ◎你發現你的Facebook發文獲得越來越少的關注了嗎?你並不孤單,這次不僅僅是因為演算法又有了新的變化。根據eMarketer的一份新報告,用戶與Facebook的互動率正在下降,且這種趨勢可能會持續下去。

    ◎據eMarketer報告稱,2018年美國的Facebook用戶每日花在Facebook上的時間減少了3分鐘成為每天38分鐘,預計這個數字到2020年將減少到每天37分鐘,並在2021年保持不變。

    ◎雖然幾分鐘可能看起來不是很多,但對於Facebook來說這是一個令人擔憂的趨勢,Facebook最近表示將停止披露其主要應用程式中的衡量指標,並將重點轉向私人互動。

    詳細全文:

    Do you find your Facebook posts getting less and less traction? You're not alone and this time, more than the latest change in algorithms is to blame. User engagement with Facebook is declining and that trend is likely to continue, according to a new report from eMarketer.

    Daily time spent on Facebook declined by 3 minutes among U.S. users in 2018 to 38 minutes per day, according to eMarketer. That is expected to decline to 37 minutes a day by 2020 and remain flat in 2021.

    While a few minutes may not seem like a lot, it's a worrying trend for Facebook, who recently said it would stop disclosing metrics for its main app and shift its focus to private interactions.

     

    Hypebot

    https://pse.is/F6JA6