◎墨西哥Warner Music的音樂總監 Tomás Rodríguez 指出，該國有大約2000萬人註冊了音樂串流媒體服務。“這個數字在付費用戶和使用廣告支持的用戶之間平均分配。”根據行業機構Amprofon的數據，2019年，墨西哥的唱片音樂行業增長了17.1％，其1.808億美元的收入中，有86.2％來自串流媒體。根據IFPI，墨西哥成為全球第16大唱片音樂市場、串流媒體唱片市場第12。
With its capital city famously hailed by Spotify as “the world’s music-streaming Mecca”, Mexico is already one of the most-watched markets for streaming.
Our new country profile provides an update on how that market is developing. Tomás Rodríguez, MD of Warner Music Mexico, told us that there are “around 20 million people” signed-up to music streaming services in the country. “That number is roughly evenly split between paying subscribers and those using advertising-supported tiers,” he said. In 2019, the Mexican recorded music industry grew by 17.1% according to industry body Amprofon, with 86.2% of its $180.8m revenues coming from streaming. That made Mexico the 16th biggest recorded music market in the world according to the IFPI, and the 12th for streaming. “The direction of travel is extremely positive – we expect to see more people who currently don’t stream become ad-supported users, and more ad-supported users then upgrade to premium,” added Rodríguez.
Read the full profile here, including an interview with Spotify’s MD for Latin America Mia Nygren. “We are the largest driver of revenue for the recorded music industry in Mexico,” she said. “Over 60% of all Mexican label revenue came directly from Spotify, based on IFPI reported revenue from 2019.”