官方研究:播客是音樂產業收入的主要威脅

  • 流覽次數:: 79
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • 官方研究:播客是音樂產業收入的主要威脅

      202001/2202:39

    ◎儘管播客革命對於說故事、新聞業和Spotify的盈利有益,但現在它也已成為對音樂和音樂行業的公認威脅。畢竟,一天中只有有限的幾個小時,當播客的收聽成長,將導致音樂的收聽減少。現在,一些新的研究證明了這一理論。
    ◎NPR的「Share Of Ear」研究顯示,2014年美國80%的收聽時間是針對音樂,20%的時間是針對口語。在2019年,音樂下降到76%,口語成長到24%。對於13-34歲的聽眾,2014年的收聽時間是88%音樂、12%語音;2019年則分別降至81%和19%。
    ◎對Spotify和Apple Music而言,所有這些都是好消息–無需支付大部分播客的播音費,但對於現在依賴串流形式收入的藝人和唱片公司而言,這是壞消息。MBW分析總結指出,當世界領先的音樂串流媒體服務受到經濟上的激勵,鼓勵客戶實際聽更少的音樂時,會發生什麼?

    詳細內文:

    While the podcast revolution is offering a welcome boost to storytelling, niche journalism, and Spotify’s bottom line, it is now also a proven threat to the music and the music industry.
    The music business should have seen this coming. There are, after all, a finite number of hours in the day and growth in one audio format (podcasts) would lead to less listening in another (music).
    Now, several new studies have proven the theory.
    NPR’s “Share Of Ear” studies showed that in 2014, 80% of US listening hours were directed towards music and 20% dedicated to spoken word. In 2019, music fell to 76% and spoken word growing to 24%.
    For 13-34 year-olds, listening hours were 88% music to 12% spoken word in 2014 and fell to 81% and 19% in 2019.
    Good For Spotify, Bad For Music
    All of this is good news for Spotify and Apple Music – the don’t pay to stream most podcasts – and bad news for artists and labels who are now dependent on income form streaming.
    MBW sums up the problem this way, in its own in-depth analysis:
    “The paradox at the heart of this story: What happens when the world’s leading music streaming service becomes economically incentivized to encourage its customers to actually listen to less music?”
    To my eye, Spotify’s “when” is now.

     

    Hypebot
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