專利申請:Spotify嘗試使用類似TikTok的用戶生成的視頻

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  • 專利申請:Spotify嘗試使用類似TikTok的用戶生成的視頻

      202012/2207:54

    ◎「Digital Music News」報導,Spotify已申請一項專利,該功能將允許用戶在Spotify應用程式中創建伴隨音樂的「視頻時刻」。帶有高質量嵌入音樂的簡短影音視頻可以在應用程式外部共享,搜索歌曲時還可以顯示數百個類似TikTok的粉絲影音視頻。
    ◎申請這項專利並不意味著即將發生重大變化,大型科技公司一直在申請專利。但是該專利可能顯示Spotify正認真對待TikTok的挑戰,並且可能承認TikTok是當前激發藝人靈感的起點。
    ◎這樣的功能將是Spotify的重點轉移,將樂迷和用戶吸引在一起,並允許他們與平台中的音樂和藝人互動。當然,它也將具有巨大的行銷潛力,想像一下,如果(Lil Nas X)是在Spotify而不是TikTok崛起的。
    ◎如果Amazon Music-Twitch的整合為必需的話,歌迷們開始要求在其串流媒體應用程式中提供更多功能。Spotify研究了幾種擴展歌曲互動性的方法,例如與Genius的「Behind the Lyrics」整合,該功能可以在歌曲播放時顯示歌詞、照片。

    詳細全文:

    Spotify has filed a patent for a feature that would allow users to create “video moments” with accompanying music within the Spotify app, Digital Music News reports. The short videos, with high-quality embedded music, would be sharable outside of the app and would be discoverable alongside the song itself: so searching for a song could also reveal hundreds of TikTok-like fan videos.
    It’s fair to say that patent filings don’t mean that a big change is coming: big tech companies file them all the time. But the patent might suggest that Spotify are taking the challenge of TikTok seriously, and might be an acknowledgment that TikTok is the current initiation point for excitement around an artist.
    A feature like this would be a big shift in focus for Spotify, bringing music fans and users into the fold, and allowing them to interact with music and artists within the platform. It would also, of course have enormous marketing potential – imagine if Lil Nas X had blown up inside Spotify, instead of TikTok.
    A big, well-established company emulating a cool upstart is fraught with hazards, as Facebook, who launched a TikTok-like service, Lasso, and then quietly shut it down again, will attest. But Spotify is so woven into artists’ and fans’ lives that a feature like this may have a chance – and, if yesterday’s Amazon Music-Twitch integration is anything to go by, fans are starting to ask for more functionality within their streaming apps.
    Spotify has looked at a few ways to expand interaction around songs, such as the “Behind the Lyrics” integration with Genius, which allows cards of lyrics, photos and contextual information to pop up as songs play. But the platform has been relatively cautious about expanding the in-app experience, keeping audio-streaming at the core. Until, perhaps, now.

     

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