巡演管理平台Artist Growth與環球音樂集團、Red Light、Vector和Maverick合作

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  • 作者: 音樂地圖
  • 巡演管理平台Artist Growth與環球音樂集團、Red Light、Vector和Maverick合作

      201807/1406:57

    ◎巡演及業務管理軟體Artist Growth已經從一個巡演管理工具發展成為一個全方位的平台,可供業務經理、製作經理、唱片廠牌、演出活動主辦者、代理商、公關人員、旅行社、司機和音樂人自己在同時間使用。

    ◎團隊裡的成員可以在Artist Growth平台上從活動日曆、每日工作時間表、旅行、交易信息、工作任務、旅遊商品、銷售、門票、財務及報告來進行所有的規劃組織。可客製化的點擊式介面可以在桌機和移動裝置(Android和iOS系統)上運行,而且這是一個雲端系統,團隊中的任何人都可以同時登錄並實時更新。

    ◎環球音樂集團及Red Light Management、Vector Management和Maverick的高階主管及經理人員都已採用Artist Growth來追蹤巡演並簡化溝通。該公司於2012年啟動,截至目前追蹤過的巡演收入已超過25億美元,這些巡演的開銷接近7億美元,活動總保證金達到17億美元。

    ◎該公司已宣布與Pinnacle Financial Partners達成新的戰略合作夥伴關係和股權投資,將推動其在2018年的增長,並幫助為巡演人員帶來新的金融服務模式。

    詳細全文:

    Artist Growth has grown from a tour-managing tool to an all-encompassing platform that can be used by business managers, production managers, labels, promoters, agents, publicists, travel agents, drivers and the musicians themselves — all at the same time.

    Team members can organize everything from events calendars, day sheets, travel, deal info, tasks, tour merchandise, sales, tickets, finances and reports on AG. The customizable, point-and-click interface works on desktop and mobile (Android and iOS), and is a cloud-based system in which anyone on a team can be logged in at the same time and give updates in real-time.

    Universal Music Group and execs and managers at Red Light Management, Vector Management and Maverick have all adopted AG to keep track of tours and streamline communication. The company, which got its start in 2012, is currently tracking more than $2.5 billion in tour revenue and nearly $700 million in expenses, with total event guarantees tracked at around $1.7 billion.

    The company has announced a new strategic partnership and equity investment with Pinnacle Financial Partners that will fuel growth in 2018 and help bring a new model of financial services to touring entertainers.

    Musicrow

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