廣告阻擋器造成Spotify和其他音樂串流服務的收入損失

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  • 作者: 音樂地圖
  • 廣告阻擋器造成Spotify和其他音樂串流服務的收入損失

      201809/2212:03
    ◎廣告阻擋器(Ad-blocker)逐漸造成Spotify、音樂人和唱片公司的收入損失。 Spotify和其他一些音樂串流服務透過廣告收入來支持他們的免費方案,但日益精進的廣告阻擋器卻可以讓數百萬用戶在沒有任何廣告插播的情況下收聽音樂。

    ◎在其首次公開募股之前,Spotify承認據估計有200萬用戶經由修改後的應用程式或帳戶屏蔽廣告,雖然這只佔用戶的2%,但仍然意味著收入的重大損失。當Spotify偵測到免費方案用戶使用廣告阻擋器時,它會先警告至少一次才會暫停其使用權,不過Spotify也正在建立偵測和阻止廣告阻擋器的新方法。

    詳細全文:

    Ad-blockers increasingly mean lost revenue for Spotify. musicians and record labels. Spotify and some other music streaming services support their free tier with advertising. But sophisticated ad-blockers are allowing millions of users to listen to music without any ads.

    Ahead of its IPO, Spotify admitted that an estimated 2 million users were blocking ads via modified apps or accounts. That's just 2%, but still means a significant loss of revenue.

    When Spotify detects ad blockers, it warns the free user at least once before suspending them. But the streamer is also building new ways to detect and block the ad blockers.

    "We take the artificial manipulation of streaming activity on our service extremely seriously. Spotify has multiple detection measures in place monitoring consumption on the service to detect, investigate and deal with such activity" a Spotify spokesperson told DigDay. :We are continuing to invest heavily in refining those processes and improving methods of detection and removal, and reducing the impact of this unacceptable activity on legitimate creators, rights holders, advertisers and our users," a Spotify spokesperson said.

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