德國串流音樂媒體在2018年增長了40%

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  • 作者: 音樂地圖
  • 德國串流音樂媒體在2018年增長了40%

      201902/2509:42

    ◎根據德國音樂產業協會Bundesverband Musikindustrie(BVMI)的數據,德國串流音樂媒體在2018年增長了40%以上達到795億美元,創下歷史新高紀錄。而在德國音樂市場中銷量最高的格式CD的銷售在去年減少了23%;在2017年的CD銷售仍有驚人的4820萬張。

    ◎BVMI的執行長Florian Drucke博士評論該報告表示:「從過去一年的銷售情況來看,我們看到串流媒體領域的持續強勁增長。一個特別令人滿意的發展趨勢是付費帳戶佔音頻串流的86%。儘管是已知的下降趨勢,音樂產業確保了實體產品市場仍有強勁表現;眾所周知除了日本之外,世界上沒有任何地方像德國一樣有這麼多的CD銷售,下載和黑膠唱片也持續在2018年成為對唱片廠牌和粉絲的格式組合的重要部分。」

    ◎根據BVMI,2018年在德國,下載總共被購買了4900萬張,其中750萬張是專輯,單首歌曲為4150萬張,黑膠唱片被購買了300萬張,DVD和藍光等實體音樂影片格式則被購買了260萬張。

    詳細全文:

    Germany streaming music grew by over 40% in 2018 to an all-time record high of 79.5 billion, according to German music industry association Bundesverband Musikindustrie (BVMI).While CD sales saw a 23% decline in the last year – a first for the format in the German music market – there was still an impressive 48.2m units sold in 2017.

    Commenting on the report, Dr. Florian Drucke, CEO of the BVMI, said: "Looking at the sales in the past year, we see a continued strong growth in the area of streaming. A particularly pleasing development is the trend in premium accounts which make up 86 per cent of the audio streams.

    "Despite the well-known downward trends, the industry has ensured a strong market in physical products remains; it is well-known that aside from Japan, nowhere in the world are as many CDs sold as here in Germany. Downloads and vinyl also continued to form an important part of the format portfolio of labels and of fans in 2018."

    According to BVMI, in Germany in 2018, downloads represented a total of 49m purchases (7.5m were albums and 41.5m individual tracks), while vinyl records represented 3m purchases, and physical music video formats such as DVD and Blu-ray represented 2.6m purchases.

     

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