德國音樂產業在2019上半年增長7.9%

  • 流覽次數:: 26
  • 分類: 產業區
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  • 作者: 音樂地圖
  • 德國音樂產業在2019上半年增長7.9%

      201908/0502:20

    ◎根據德國音樂產業協會BVMI的數據,德國音樂產業在2019上半年增長了7.9%,這是該國自1993年以來音樂產業增長率最高的一年。

    ◎今年前六個月(1月至6月底),德國音樂產業的串流音樂、CD、下載和黑膠唱片的總銷售額為7.8321億歐元,比2018上半年的7.259億歐元增長7.9%,一如預期,上半年的增長來自串流音樂,增長27.7%;下載量則顯著下降為16.3%。

    ◎總體而言,數位業務在今年上半年增長21.1%,佔總收入的66%,而2018上半年為56.7%。與此同時,CD收入下降11.7%,黑膠與去年同期相比增長7.4%。實體音樂業績下降11%,佔總收入的34%、串流音樂佔56.4%,佔總收入第一,其次是CD佔28.2%、下載佔6.6%、黑膠佔4.4%。德國串流收入在2018年上半年首次超過CD,結束了CD長達30年的市場主導地位。

    詳細內文:

    The German music industry grew by 7.9% in the first half of 2019 according to the German Music Industry Association (BVMI), marking the country's music industry's highest growth rate since 1993.

    In the first six months of the year (January to the end of June), the country's music industry generated a total of €783.21 million from audio streams and the sale of CDs, downloads and vinyl,

    up 7.9% on revenues generated in H1 2018 (€725.9m).

    As would be expected, the industry's growth in H1 was driven by audio streaming, which grew by 27.7%.

    Downloads, on the other hand, declined significantly (-16.3%).

    Overall, the digital business grew by 21.1% in the first six months of the year to reach a 66% share of total revenues compared to 56.7% in H1 2018.

    Meanwhile, CD revenues declined 11.7 %, while vinyl grew 7.4% compared to the same period last year.

    The physical business declined 11% and accounted for 34% of total revenues.

    At 56.4%, audio streaming has the largest share of industry revenues, followed by CDs at 28.2%, downloads (6.6 %) and vinyl (4.4 %).

    Streaming revenue overtook CDs in Germany for the first time in H1 2018, ending the CD's 30 years of market dominance.

    Dr. Florian Drücke, BVMI Chairman & CEO said: "Streaming is now also having a leverage effect in Germany. With a digital share of two thirds, the industry shows how far it already is on the way to digital turnaround.

    "The reasons for the dynamic growth rates in (legal) audio streaming are, above all, attractive offers, but also the prevalence of smartphones and flat rates.

    "Fortunately, we are seeing a growing understanding that the rights of creatives and their partners must be protected in the digital environment, and that online platforms must also be held responsible in this context."

    Added Drücke: "Reliable rules in the market remain essential with regards to the digital licensing business.

    "When implementing the European copyright reform, it is therefore important that the German legislator enters into a factual discussion after the heated debate that had accompanied the adoption of the directive."

     

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