恭喜!你是一個網紅,這是你可以期待的收入

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  • 恭喜!你是一個網紅,這是你可以期待的收入

      202110/0802:54

    ◎你已經成功地在社群媒體上培養了大量追隨者,甚至引起願意贊助一些發文的品牌注意。那麼,您實際上會賺多少錢?
    ◎在任何平台上成為網紅都有兩個步驟——你需要大量的追隨者,你需要一個品牌來贊助你的發文。假設你已經達到了這兩個級別,你可能想知道一則發文能賺多少錢?許多有影響力的人偽造他們在做什麼以及他們賺了多少錢,但一項新研究為我們提供了一些更具體的數據。
    ◎首先,網紅可以透過產品或現金獲得報酬。69.5% 的人更喜歡組合,而 24.8% 的人只想要現金。只有 5.7% 的網紅只會選擇產品。但讓我們看看每個最受歡迎的平台中的網紅可以期望賺多少錢。
    Instagram
    10,000 名粉絲——273 美元
    50,000 名粉絲——744 美元
    超過 90,000 名關注者 – 1,221 美元
    Facebook
    5,000 名粉絲 – 184 美元
    15,000 名關注者 - 203 美元
    超過 25,000 名關注者 – 266 美元
    Twitter
    5,000 名粉絲 – 65 美元
    15,000 名關注者 - 88 美元
    超過 25,000 名關注者 – 126 美元
    YouTube
    50,000 名粉絲 – 1,000 美元
    500,000 名追隨者 - 1,250 美元
    超過 1,000,000 名關注者 – 3,667 美元
    TikTok
    1,000,000 名關注者 – 2,658 美元
    3,000,000 名關注者 - 3,093 美元
    5,000,000+ 粉絲 – $4,372
    應該注意的是,視頻平台(TikTok 和 YouTube)有兩個子類別——Peer/Authoritative 和 Aspirational。 Peer/Authorative 支付的費用約為 Aspirational 的 1/5。
    ◎如您所見,追隨者數較低,更容易成為 Twitter 和 Facebook 上的網紅。視頻頻道,尤其是 TikTok,需要相當多的人才能進入遊戲。然而,僅關注者人數不足以使您成為網紅。他們必須非常活躍和參與,以便您採取下一步行動。如果受眾高度參與,即使粉絲數量很少(低於上述數字),仍然對品牌具有吸引力。

    詳細全文:

    You’ve managed to cultivate a substantial following on social media, and even gotten the attention of a brand that’s willing to sponsor some posts. So, how much money will you actually earn?
    Guest post by Bobby Owsinski of Music 3.0
    There are 2 steps to becoming an “influencer” on any platform – you need a substantial following and you need a brand to sponsor your posts. Assuming that you’ve reached those two levels, you’re probably wondering how much a typical post makes. Many influencers fake what they’re doing and how much they’re making, but a new study gives us some more concrete data to work with.
    First of all, influencers can get paid in either product or cash. 69.5% prefer a combination, while 24.8% want just cash. Only 5.7% of influencers will settle for only product. That’s a good place to start, but let’s see how much an influencer in each of the most popular platforms can expect to make.
    We’re going to break it into 3 categories – a low number of followers, medium number, and high number. The high number is actually pretty reachable for the average influencer (except for maybe YouTube and TikTok) and not in the Kardashian or pop star range.
    Instagram
    10,000 followers – $273
    50,000 followers – $744
    90,000+ followers – $1,221
    Facebook
    5,000 followers – $184
    15,000 followers -$203
    25,000+ followers – $266
    Twitter
    5,000 followers – $65
    15,000 followers -$88
    25,000+ followers – $126
    YouTube
    50,000 followers – $1,000
    500,000 followers -$1,250
    1,000,000+ followers – $3,667
    TikTok
    1,000,000 followers – $2,658
    3,000,000 followers -$3,093
    5,000,000+ followers – $4,372
    It should be noted that the video platforms (TikTok and YouTube) have two subcategories – Peer/Authoritative and Aspirational. Peer/Authoritative pays about 1/5th as much as Aspirational. Peer/Authoritative influencers are regular creators who are not celebrities, while Aspirational stars have a higher profile and may have transcended to become web celebrity creators.
    As you can see, it’s easier to become an influencer on Twitter and Facebook on the basis of lower follower numbers. The video channels, especially TikTok, require pretty large numbers to just get in the game.
    Follower numbers alone are not enough to make you an influencer however. They have to be very active and engaged in order for you to take that next step. It’s also been shown that even a low number of followers (below the numbers stated above) can still be attractive to brands if the audience is highly engaged.
    Finally, the numbers above are only averages based on the info gathered from around 1,200 influencers. Just like so much else on the Internet, the results depend so much on the demographic that you cater to.

     

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