◎這聽起來有點熟？為什麼世界需要另一個TikTok？事實證明，Zynn現已廣受歡迎，已成為App Store中下載次數最多的免費應用程式，用戶可以使用該應用程式賺錢，透過在Zynn上觀看視頻並邀請朋友加入該應用程式來賺取獎勵，然後可以將其用於在該應用程式內購物。其中包括用於App Store，Walmart和Amazon的禮品卡，或直接轉入用戶PayPal帳戶的資金。
◎Zynn顯然是由Kaishou所擁有的， Kaishou 是中國「字節跳動Bytedance」的競爭對手，該公司在12月從Tencent獲得20億美元的資金。Tencent是Bytedance的最大競爭對手，對Spotify進行了早期投資，目前正計劃向Warner Music投資2億美元，Zynn是另一塊拼圖。Zynn的崛起可能會改變短視頻領域的平衡，現在，任何市場占比的變化，都將被視為Tencent的另一個小勝利。
TikTok’s parent company, Bytedance, has been on the rise, with high profits and serious expansion plans, but a new TikTok lookalike has been making waves, and could prove to be a serious competitor to Bytedance, particularly given that the this new app, Zynn, is funded in part by Bytedance competitor Tencent.
Guest post by Bobby Owsinski of Music 3.0
TikTok and its parent Bytedance have been riding high lately, having a hand in launching multiple worldwide hits while posting revenues of over $17 billion, not to mention more than $3 billion in net profit. The company also made a big splash last week, announcing that it entered into a 10 year agreement to lease more than 232,000 square feet of office space in New York’s Times Square. Bytedance has even tried to distance itself from its Chinese origins by incorporating in the Cayman Islands, although the company is still reportedly governed by Chinese cybersecurity laws.
While that all points to an upward trajectory for the company, another very similar video app to TikTok is suddenly making a lot of noise – Zynn.
The app seems like a TikTok knock-off, if you look at the app’s features in its description:
Discover spontaneous and exciting short-form videos
Create fancy 15 seconds videos with massive music library, cool stickers and funny effects
Share wonderful moments to Instagram, Snapchat and etc.
Connect to like-minded people from the globe, embrace your community
Sound familiar? Why then, does the world need another TikTok?
It turns out that Zynn, which is now popular enough to become the most downloaded free app in the App Store, has its own secret sauce, which is the ability for users to make money using the app. You earn rewards by watching videos on Zynn and inviting friends to the app, which can then be used to make purchases inside the app. These include gift cards for the App Store, Walmart, and Amazon, or funds directly transferred to the user’s PayPal account.
But there’s more going on behind the scenes here. Zynn is apparently owned by Kuaishou, which is a competitor to Bytedance in China. Take a closer look and you’ll find that the company reportedly received $2 billion from Tencent in December. Tencent is Bytedance’s biggest rival, and it’s also slowly becoming a major factor in the Western music business, with an early stage investment in Spotify and now reportedly is looking to invest some $200 million into Warner Music. Zynn is another piece of the puzzle that it’s putting together.
The video platform could be an essential part of the Tencent strategy though, since TikTok has come on so strong in the last year, especially in the West. It’s become influential enough in creating hits that most record labels now pay it much more attention, even at the expense of the current top 5 social networks. The rise of Zynn could change the balance of power in the short-form video space, and right now any change in marketshare would be considered another small victory for Tencent.
That being said, the app might not have such smooth sailing in the West, especially in the United States. It’s probably just a matter of time before regulators begin to look at the rewards system that Zynn has in place to see if it can be considered a sort of pyramid scheme.
Of course, TikTok has also drawn the attention of the Feds as well because of its connection with the Chinese government. Even Bytedance’s corporate relocation to Grand Cayman and presence in New York City may not be enough to escape an investigation.
But maybe the most surprising thing of all is that we all thought that short-form videos had seen their day after the demise of Vine. TikTok proved that notion to be wrong, and now Zynn may be the ultimate vindication of the format.