持續有延遲支付問題的數位音樂零售商eMusic推出區塊鏈代幣銷售

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  • 持續有延遲支付問題的數位音樂零售商eMusic推出區塊鏈代幣銷售

      201812/2115:17
    ◎獨立數位音樂零售商eMusic於11月26日起向美國以外的公眾開放銷售其eMU代幣。這些代幣是eMusic的區塊鏈計畫的一部分,可能會受到其持續的延遲支付困境所阻礙,其延遲支付已經讓一些主流和獨立唱片公司及分銷商將他們的曲目從該平台上撤出。

    ◎eMusic表示將推出擁有來自獨立唱片公司和音樂人的2600萬首歌曲的eMU代幣,這個加密代幣是一種存在於他們自己的區塊鏈中的虛擬貨幣。目前這些代幣並未向美國居民提供或出售,該公司將要求潛在買家在購買任何eMU代幣之前,先透過「了解您的客戶(KYC)」檢查並驗證居住地。

    ◎來自eMU代幣銷售的資金將用於開發eMusic區塊鏈計畫,這是一個分銷和支付平台,旨在「以完全透明的方式公平地向藝人付費,並將他們直接與粉絲連結,以推廣音樂、現場活動、周邊商品及眾籌。」透過eMU代幣,粉絲可以從eMusic零售店購買音樂並獲得代幣功能和優惠,譬如獨家內容、特別折扣、現場活動和音樂的搶先看。藝人還可以使用eMU代幣來激勵粉絲購買音樂和商品或獎勵忠誠度和促銷。粉絲也可以使用eMU代幣對他們喜愛的藝人項目進行眾籌。

    詳細全文:

    Indie digital music retailer eMusic will open the sale of its eMU Tokens to the public outside of the U.S. on Monday. November 26. The tokens are part eMusic's blockchain project that could be hampered by its ongoing payment struggles that have seen a number of major and independent labels and distributors pull their catalog off the platform.

    eMusic says it will launch eMU Tokens with 26 million tracks from independent labels and musicians.

    Crypto tokens are kind of virtual currency that reside within their own blockchains.

    Currently, the tokens are not being offered or sold to U.S. residents. The company will require potential buyers to pass a Know Your Customer (KYC) check and verify residency before purchasing any eMU Tokens.

    Funds from the eMU Token sale will be used for development of the eMusic Blockchain project, a distribution and payments platform designed to "fairly pay artists in a fully transparent manner and connect them directly to fans for the promotion of music, live events, and merchandising as well as crowdfunding."

    With eMU Tokens, fans can purchase music from the eMusic retail store and access token features and benefits like exclusive content, special discounts, live events, and musical sneak peeks. Artists can also use eMU Tokens to incentivize fans to purchase music and merchandise or reward loyalty and promotion. Fans can also use EMU tokens to crowdfund projects from their favorite artists.

    "Our blockchain project will allow artists to retain ownership of their music, while also drastically reducing overhead costs required in distributing music and getting royalties for purchases and plays, which means artists will be able to receive faster payments with a better split of profits," said Tamir Koch, CEO of eMusic.

    Hypebot

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