摩根士丹利對YouTube的估值為1600億美元,超越迪士尼、Comcast和Netflix

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  • 摩根士丹利對YouTube的估值為1600億美元,超越迪士尼、Comcast和Netflix

      201807/0117:41

    ◎在推出YouTube Music和YouTube Premium兩項訂閱服務之後,摩根士丹利在對投資者的一份說明中表示,它估計YouTube目前的價值為1600億美元。

    ◎雖然Business Insider指出,摩根士丹利的估計使得YouTube比迪士尼、Comcast和Netflix等其他媒體巨頭更有價值,但YouTube的母公司Google並未公佈該影片平台的獨立財務數據。摩根士丹利還表示,鑑於音樂是YouTube平台上最多人觀看的內容類型,YouTube的新訂閱服務可能會成為其未來的主要收入來源。

    ◎Business Insider指出,YouTube的估值為1600億美元,是其2019年收入229億美元的7倍。而根據Business Insider的數據,估計Google包括YouTube在內的市值為7420億美元,而迪斯尼的市值為1550億美元,Comcast為1500億美元,Netflix為1410億美元。

    詳細全文:

    Amid the launch of two subscription services, YouTube Music and YouTube Premium, Morgan Stanley shared in a note with investors Friday that it estimates YouTube is worth $160 billion.

    YouTube parent company Google doesn't break out standalone financial figures for the video property, though Business Insider notes that Morgan Stanley's estimation would make YouTube more valuable than fellow media giants like Disney, Comcast, and Netflix. The investment bank also said that YouTube's new subscription services could be a major revenue driver in the future, given that music is the most-watched type of content on the platform.

    "A growing subscription focus...could lead to 13x higher user monetization," the bank said in its report — noting that every 1 million YouTube viewers who pay for a YouTube Music subscription will contribute 1% of additional revenue to the company. To be fair, however, YouTube's past efforts in the subscription space have paled in comparison to category leaders like Spotify and Apple Music.

    Business Insider notes that YouTube's $160 million valuation marks seven times its estimated 2019 revenues of $22.9 billion. Google, including YouTube, is estimated to have a market capitalization of $742 billion, according to Business Insider, while Disney's market capitalization is $155 billion, Comcast's is $150 billion, and Netflix's is $141 billion.

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