據報導Apple正在考慮對iHeartMedia進行投資

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  • 據報導Apple正在考慮對iHeartMedia進行投資

      201811/1207:16
    ◎據報導,Apple正在考慮對iHeartMedia進行投資。一位消息人士表示,與傳統的投資模式相比,這種搭配可能更像是一種重要的行銷夥伴關係。據報導,兩家公司之間的討論仍處於初步階段。

    ◎Apple公司使用iHeartMedia這個美國最大的廣播電台集團來推廣Apple Music甚至Beats 1頻道的方式正處於有趣的轉折之中,這將為iHeartMedia帶來一些急需的現金。這也與Spotify以及擁有新老闆SiriusXM的Pandora所採取的做法截然相反,後者已明確表示他們打算一起取代傳統的廣播電台。

    詳細全文:

    Apple is considering an investment in iHeartMedia, according reports. One source suggests that the tie-in could be more of a major marketing partnership than traditional investment.

    The discussions between the two companies are reportedly still in the preliminary stages.

    Apple promoting Apple Music or perhaps even Beats 1 using America's largest group of radio stations is in interesting twist that would bring iHeartMedia some much needed cash.

    It is also an approach diametrically opposed to that being taken by both Spotify and Pandora with new owner SiriusXM, who have made clear their intention to replace traditional broadcast radio all together.