新數據證實,通過巡演開發藝術家,比以往任何時候都重要

  • 流覽次數:: 8
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • 新數據證實,通過巡演開發藝術家,比以往任何時候都重要

      201909/0501:47

    ◎最近的數據證實,有史以來第一次,發展中的藝術家 - 包括DIY音樂家和沒有唱片公司簽約藝人- 是行業發展的關鍵驅動因素。
    ◎Live Nation公佈強勁第二季收益,執行長Michael Rapino指出,前100名以外藝人的門票銷售,是成長主因。今年迄今為止,前百名藝人以外的演場會門票收入增長32%,顯示演場會的需求強勁。
    ◎Bandsintown的數據也證實了粉絲對新藝人的熱情,2019年到目前為止,40%的樂迷使用Bandsintown RSVP參加了一位藝人的節目。超過100,000名粉絲和50%的Bandsintown用戶表示,參加了不熟悉的藝人節目。此外,Bandsintown 2019第一季,粉絲購買單一門票的數量與去年同期相比,成長84%。

    詳細內文:

    "Recent data confirms that, for the first time ever, developing artists - including DIY musicians and artists without labels - are key drivers of industry growth," writes Bandsintown managing partner Fabrice Sergent in a new Billboard op-ed citing statistics from Live Nation, Bandsintown, MIDiA and the IFPI.
    Live Nation recently announced strong Q2 earnings recently and chairman and CEO Michael Rapino pointed to growth in ticket sales for artists outside of their top 100 as a contributing factor. "Ticket revenue from concerts outside strong our top 100 artists is up 32% so far this year," he stated, "demonstrating that the demand for live music is strong and growing from the largest stadiums to the local clubs."
    "Bandsintown's data confirms fans' passion for new artists, as well as this growing emphasis on developing artists," writes Sergent. "Fifty million registered users and 130 million unique monthly interactions with active music fans have made Bandsintown a trusted industry source of data gathered from millions of concert-goers and agnostic of any specific geography, promoter, or ticketing platform."
    "The number of separate shows for which Bandsintown fans bought tickets for, in the first semester of 2019, is up 84% compared to the same period last year," continued Sergent. "In 2016, only 36% of all fans' intent to buy tickets through Bandsintown ("buy tickets" clicks) went to developing artists' shows. Now, in 2019, intent to buy tickets for shows of developing artists rose to 50%. Each week, Bandsintown refers 1.8 million fans (out of a total of 3.6 million referrals) to ticketing sites for shows of developing artists. Thus far in 2019, 40% of music fans using Bandsintown RSVP'd to a show of an artist with fewer than 100,000 followers and 50% of Bandsintown users declared they have attended the shows of artists that they were not familiar with prior to Bandsintown's recommendation."

     

    Hypebot
    http://bit.ly/2YPQkzy