新的YouTube RPM指標 非常適合創作者

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  • 作者: 音樂地圖
    • 202010/1403:47

    ◎從歷史上看,使用YouTube的指標來確定您的音樂是否成功,對藝人和創作者來說,都是頭疼的問題。幸運的是,新的RPM(每千收入)功能,使您的回報分析變得更加容易。
    ◎在分類YouTube提供給創作者的指標時,總是需要一些額外的數學運算來確定您是否真的在賺錢。該平台提供了CPM(每千次展示費用),但是除了提供一個大致了解廣告主在您的視頻上投放廣告的費用外,它並不能給您帶來太多好處。現在,YouTube引入了新的RPM(每千收入)指標,該指標應該可以更輕鬆地了解收益的產生方式。
    ◎實際上,這是向前邁出了一大步的兩個原因。
    首先是RPM衡量創作者不僅從視頻上投放的廣告產生的收入,而且還從YouTube上的其他來源產生的收入。這包括頻道訂閱(如果您付費),透過超級聊天進行的捐贈,及時串流式傳輸和YouTube Premium等領域。換句話說,它是平台上產生的所有收入的總和,除以觀看次數。不僅如此,這是在YouTube扣除費用之後,這意味著您確切知道每個觀看次數能產生多少。其次,它還向您顯示了您會從未獲利的視頻中獲得多少收益,這可以激勵創作者利用每個視頻獲利。
    ◎不過,CPM(每千次展示費用)仍然是一個有用的指標。它指示廣告客戶為廣告支付多少費用。也就是說,每千次展示費用越高,您賺到的錢就越多。

     

    詳細內文:

    Historically, using YouTube’s metrics to determine the success of your music has been something of headache for artists and creators. Thankfully, a new RPM (revenue per thousand) feature makes analyzing your returns a little easier.
    Guest post by Bobby Owsinski of Music 3.0
    When it comes to sorting through the metrics that YouTube provides creators, it’s always required some extra math to determine if you’re really making money or not. The platform made CPM available (cost per thousand impressions), but that really didn’t tell you much except provide a general idea of what it cost an advertiser to place an ad on your video. Now YouTube has included a new RPM (revenue per thousand) metric that should make it much easier to see how the money is being generated.
    2 Steps Forward
    There are actually 2 reasons why this is a big step forward.
    The first is that RPM measures the revenue that a creator is generating from not only the ads that run on videos, but from other sources on YouTube as well. This includes areas like channel subscriptions (if you charge for them), donations made via Super Chat, live streaming, and YouTube Premium views. In other words, it’s the total of all the revenue generated on the platform divided by the number of views. Not only that, it’s after YouTube deducts its fee, which means that you know exactly how much each view is generating.
    Second, it also shows you how much you would have made on videos that are not monetized. In other words, it’s an incentive to a creator to monetize every video when he or she finds that there’s money being left on the table.
    CPM is still a useful metric though. It indicates just how much an advertiser is paying for an ad. That means that the higher the CPM, the more money you’ll make.
    Mid-Roll Ads
    In other YouTube monetization news, the platform will now include mid-roll ads for videos that are 8 minutes or more in length. Previously a video had to be at least 10 minutes long before a mid-roll video would be inserted.

     

    Hypebot
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