新音樂中產階級?AWAL說 上百藝人每年可賺10萬美元以上

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  • 新音樂中產階級?AWAL說 上百藝人每年可賺10萬美元以上

      202012/0903:43

    ◎Kobalt的藝人服務和發行機構AWAL表示,數百名藝人現在使用該公司的服務每年可賺取超過100,000美元,而且許多人建立的目錄都超過了100萬美元。
    ◎Kobalt音樂集團創始人兼董事長(Willard Ahdritz)表示,數百名AWAL藝人透過我們迅速賺取10萬美元的年收,而數十名藝人的年度串流媒體支出已激增至一百萬美元。利潤豐厚的串流媒體使用費支出和目錄價值不再偏愛少數幾個,因為對於藝術家來說,這塊大餅正在迅速增長,證明唱片音樂產業正在全面轉型。
    ◎但AWAL的說法在網路上遭到一些質疑,尤其是考慮到這個收入完全沒有大多數藝人收入的關鍵支柱-現場表演。但是,加上串流的全球市場增長以及其他趨勢,及Spotify最近的統計數據,目前有43,000名藝人(從30,000名增加到現在)分享了其90%的播放量和收入,AWAL的說法是正確的。
    ◎由於音樂串流支付的收益較低,迫使大多數藝人專注於巡迴演出,佔他們總收入的80%,大流行暴露了依靠任何單一收入來源的愚蠢;根據AWOL的新統計數據顯示,至少對於某些藝術家來說,即使沒有巡迴演出,雖然每年10萬美元收入並不算富裕,但確實提供了非常真實的希望。

    詳細全文:

    Kobalt’s artist services and distribution arm AWAL says that “hundreds of artists” are now making more than $100,000 a year using the company’s services and many have built catalogs with more than $1 million.
    “Hundreds of AWAL artists have made this $100,000 annual revenue-earning very quickly with us, while dozens have rocketed right through to million dollar annual streaming payouts,” said Founder and Chairman of Kobalt Music Group, Willard Ahdritz. ” Lucrative streaming royalty payouts and catalog values no longer favor a select few as this pie is rapidly growing for artists, provided the artist has an AWAL-like deal in place. This is further validation the recorded music industry is in full transformation.”
    AWAL’s claims were met with some skepticism online, particularly when considering that this revenue threshold was produced entirely without a key pillar of most artist’s incomes – live performances.
    But when coupled with a growing global market for streaming music along with other trends alongside recent stats from Spotify that 43,000 artists (up from 30,000) now share 90% of its plays and income, AWAL’s claims ring true.
    A New Musical Middle Class
    Long before anyone had ever heard of Spotify, the hope in artist circles was to build a musical middle class. Devoid of traditional gatekeepers, these careers were made possible by digital distribution, direct to fan marketing and social media.
    But the reality of lower payouts from music streaming forced most artists to concentrate on touring for as much as 80% of their overall income.
    The pandemic has laid bare the folly of relying on touring or any single source of income; and the new stats from AWOL show that for at least some artists the digital dream has come true – even without touring.
    While $100,000 per year – particularly for artists with more than one member – is far from rich, it does offer very real hope.

     

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