日本和德國的數據 暗示2019年強勁的全球成長

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  • 日本和德國的數據 暗示2019年強勁的全球成長

      202003/2501:34

    ◎IFPI將於3月24日發布年度全球音樂報告,將獲得有關2019年全球唱片音樂產業成長及各個國家/地區細分的官方數據。但是,隨著各個國家機構已經發布的數據,IFPI的研究將顯示強勁的增長。
    ◎例如,四大音樂市場中的兩個:日本和德國,發布新的數字。日本行業機構RIAJ透露,串流媒體收入在2019年成長33%,達到465.3億日元,其中音樂訂閱串流的價值成長了30%(至404.2億日元),佔這些收入的大部分。根據MBW數據,串流媒體佔去年日本錄製音樂收入的19.3%,高於2018年的14.6%。
    ◎德國方面,根據BVMI數據顯示,其唱片音樂市場2019年成長8.2%,達到16.2億歐元(約合18.2億美元)。其中,音樂串流佔總收入55.1%,而這一類別去年成長27%,達到8.94億歐元。

    詳細內文:

    Invitations went out to journalists yesterday for the launch of the IFPI’s annual Global Music Report on 24 March. That’s the day we’ll be getting the official figures on the growth of the global recorded-music industry in 2019, as well as country-by-country breakdowns. But with individual national bodies releasing their figures already, we have a good sense that the IFPI study is going to show strong growth.
    Yesterday, for example, two of the ‘big four’ music markets released new numbers: Japan and Germany. Japanese industry body the RIAJ revealed that streaming revenues grew by 33% to ¥46.53bn in 2019, with its breakdown noting a 30% increase in the value of subscription audio streaming (to ¥40.42bn) accounting for the bulk of those revenues.
    MBW has been crunching the numbers, and suggests that streaming was 19.3% of Japan’s recorded music revenues last year, up from 14.6% in 2018. However, it also suggests that once physical is factored in, the overall market may have experienced a ‘slight dip’ in 2019 – something we’ll wait for official confirmation on in the IFPI report.
    How about Germany, which is the other streaming later-adopter in the big four alongside Japan? Figures from industry body the BVMI show that its recorded music market grew by 8.2% in 2019 to €1.62bn (around $1.82bn) – these are retail revenues, compared to the trade figures of the RIAJ. Audio streaming now accounts for 55.1% of those total revenues, and this category grew by 27% last year to €894m.
    Roll on 24 March when we’ll find out how all these figures contributed to the global picture for 2019 (and also will have more clarity in terms of how retail figures relate to trade revenues, given the different nature of the data published by various countries.)

     

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