日本音樂銷售放緩,但這可能是好消息

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  • 作者: 音樂地圖
  • 日本音樂銷售放緩,但這可能是好消息

      201910/0104:24

    ◎世界音樂市場排名第二國家-日本,最近的音樂銷售出現了一些放緩。不過,這對整個音樂行業來說可能不是壞消息。
    ◎日本音樂業務今年上半年放緩,雖然收入只下降0.25%,但降幅來自實體業務。這是一個很大的問題,因為CD消費在日本仍屬大宗,典型的日本粉絲購買CD以顯示對最喜歡藝人的支持,它更像是紀念品或收藏品,如今日本實體音樂業務這一塊,終於像世界其他地方一樣放緩。
    ◎根據日本唱片業協會發布的最新數據顯示,串流媒體音樂用戶增長率比去年增長了近24%,串流媒體普及率增長近28%。換句話說,在數位音樂方面,日本現在正趕上世界其他地區。

    詳細內文:

    While the US is well established as the largest music market in the world, number two, Japan, is perhaps less well known. Recently, the island nation's music sales have seen a bit of slowdown, however. Still, this may not be a bad thing for the music industry overall.
    Everyone knows that the United States is still the largest music market in the world, but which one do you think is #2? The UK? Germany? Nope, it’s Japan, and the country has been second largest in music sales for quite a while. That’s why the music business as a whole takes notice whenever anything changes in Japanese music economics. In this case, the growth in revenue that the country’s music scene has experienced has slowed in the first half of the year. The thing is, that may actually indicate better days are ahead.
    The drop in revenue is only .25%, but the decline comes from the physical product side of the business.
    This is a big deal in that CDs are still big in Japan, but not necessarily for the reason why the rest of the world buys them. The typical Japanese fan buys a CD to show support for his or her favorite artist, not so much as an audio delivery device. It’s more of a memento or collectible. That side of the business is finally slowing like in the rest of the world.
    What is growing is streaming music subscriptions, up by almost 24% from last year, with streaming in-general up almost 28%, according to new data published by the Recording Industry Association of Japan. In other words, Japan is now catching up with the rest of the world when it comes to digital music delivery.
    The country has a ways to go before streaming revenues take over from physical product (it’s still a billion dollar business in the United States despite streaming’s popularity), but that numbers indicate it’s now moving in that direction.
    There are many industry pundits that still question whether streaming can ever replace all the revenue that comes from physical product, and that’s especially true of Japan. Goldman Sachs seems to think so though, predicting over $40 billion in global revenues by 2030.
    That being said, how Japan music sales go, so does the industry. It’s still the second largest music market on the planet.

     

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