歌手Amanda Palmer透過眾籌平台募集了超過280萬美元

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  • 歌手Amanda Palmer透過眾籌平台募集了超過280萬美元

      201808/2706:36
    重點摘要 ◎對於一些藝人來說,向粉絲們直接開口要錢是一件不容易做到的事,但如果他們參考歌手Amanda Palmer的職業生涯,可能就會有完全不同的感受;Amanda Palmer透過「製作藝術」募集了超過280萬美元,並與粉絲建立了真正的關係。

    ◎Amanda Palmer早在2012年就使用Kickstarter為她的《Theatre Is Evil》專輯和巡演向25,000名粉絲募集到120萬美元。她的Ted演講「要求的藝術」描述了她的經歷以及她與粉絲間的深刻聯繫,有940萬次觀看數;她甚至還發行了一本《要求的藝術:我如何學會停止擔憂並讓人們幫助》的書。過去三年裡,Amanda Palmer將粉絲變現的焦點集中在Patreon平台上,她在該粉絲贊助網站上的頁面目前擁有11,115名付費訂閱戶,這些人在她每次為他們提供獨家的創作時都會資助現金,其中包括2張專輯、4張EP、6支網絡廣播、原創和翻唱歌曲、影片和播客。

    ◎根據她的團隊提供的數據,截至目前已有20,600名贊助者透過Patreon平台向Amanda Palmer支付了158萬美元。不要想像Amanda Palmer利用所有這些現金做私人的飛行,因為創造這麼多內容需要許多費用,加上還有一個領薪水的團隊、辦公空間、給經紀人和代理人的佣金、稅收等等。其他音樂人可以複製Amanda Palmer的成功經驗嗎?少數人是可以的,雖然Patreon平台上的50大音樂創作者中的大部份也在YouTube上取得成功,經常穩定的上傳翻唱歌曲的內容;不過,透過像是Patreon、Kickstarter和其他眾籌服務平台還是一個重要的選項。

    詳細全文:

    For some artists, asking fans for money is a bridge too far. But if they'd followed the career of Amanda Palmer, who has raised more than $2.8 million by "making art" and forging a genuine relationship with her fans, they might feel differently.

    Way back in 2012, Amanda Palmer used Kickstarter to raise $1.2 million from 25,000 fans for her "Theatre Is Evil" album and tour. Her "Art Of Asking" Ted Talk describing her experience and deep connection with her fans is a must watch with 9.4 million views. She's even released a book, "The Art of Asking: How I Learned to Stop Worrying and Let People Help."

    For the last three years, Palmer has focused most of her fan monetization efforts on Patreon. Her page on the fan patronage site currently boasts 11,115 paying subscribers who cough up cash everytime she creates, often exclusively for them. That has included 2 LPs, 4 EPs, 6 webcasts, original and cover songs, videos and podcasts.

    To date, 20,600 patrons have paid Palmer $1.58 million via Patreon, according to data from her team.

    Lest you imagine that Palmer is using all this cash to fly private (though she may, since she's married to author Neil Gaiman), creating that much content comes with many costs attached plus a salaried team, office space, commissions to a manager and agent, taxes and much more. "I am good at business," Palmer told Billboard. "But that's not why people are giving me money. They're giving me money because I'm good at making music."

    Can other other musicians replicate Palmer's success?

    A few have, but the vast majority of the Top 50 Music Creators On Patreon are also successful on YouTube, often delivering a steady stream of cover tunes. Still, from some Patreon, Kickstarter and other crowdfunding services can be a valuable option.

    "[It is the ethos of] not selling it out, putting on shows in basements, forming your own label, and fuck the man," says Palmer. "I have found it so bewildering bands feel all this shame around crowdfunding, this system is punk as fuck."

    Hypebot

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