汽車音響硬體配件 可能是Spotify的未來

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  • 汽車音響硬體配件 可能是Spotify的未來

      202012/0903:24

    ◎Spotify意識到有必要保持利潤並安撫股東,因此透過推出一系列汽車音響設備,以涉足硬體業務。
    ◎Apple成功的秘訣之一是,它從自己出售的各種硬體產品中賺取了很多利潤。 iPhone,電腦,iPad和配件是收入的主要引擎,而軟體和服務本身就是巨大的企業,卻排在第二位。Spotify一直在觀察,並且了解到為提高利潤以使股東滿意,那麼將來必須使用硬體設備,看起來汽車音響是一種選擇。
    ◎雖然只有相關產品的謠言,但由於硬體商業開發主管的新職位列表,Spotify的意圖得到了證實。廣告還指出,新員工的工作將針對汽車行業。
    ◎《Financial Times》去年的一份報告建議Spotify與硬體開發公司Flex合作開發一款車載音樂播放器。2019年5月,Spotify發表了一篇博客文章,揭示了它正在美國測試一種語音控制的車載音頻設備,該設備被稱為“Car Thing”。今年早些時候,又發現了另一則廣告,Spotify正在為一個名為“the Car Mountain Bet”的項目尋找經驗豐富的UI(用戶界面)設計師。
    ◎美國通勤者每天花大量時間在方向盤上,但從收音機到衛星廣播,再到從智慧手機播放歌曲,已經有許多內置的娛樂選擇。車主是否願意為了獲得一項服務而購買另一套附加的汽車音響?是否因為Covid而改變了以前有關通勤習慣?將來人們會繼續在家工作嗎?無論如何,Spotify的未來似乎是一種汽車硬體設備。

    詳細全文

    Recognizing a need to keep up its margins and appease shareholders, Spotify is looking to get into the hardware business, by allegedly launching a line of car audio devices.
    Guest post by Bobby Owsinski of Music 3.0
    One of the secrets to Apple’s success is the fact that it makes much of its profit on the various hardware items that it sells. iPhone, computers, iPads and accessories are the main engine for revenue, while software and services, huge businesses in themselves, take a back seat. Spotify has been watching, and understands that in order to up its margins to keep shareholders happy, then a hardware device must be in its future, and it looks like car audio is the choice.
    While there are only rumors about the product it has in mind (more on this later), Spotify’s intent was confirmed thanks to a new job listing for Head of Hardware Commercial Development. The ad also states that the new employee’s efforts will be directed at the automotive industry.
    Spotify has teased a new car hardware device for a while now. Last year, a Financial Times report suggested that the company was building an in-car music player with hardware development company called Flex. Then in May 2019, Spotify published a blog post revealing that it was testing a voice-controlled, in-car audio device in the US, which it called the “Car Thing.”
    Earlier this year another ad was spotted where Spotify was looking for an experienced UI (user interface) designer for a project being called “the Car Mountain Bet.”
    While you can see why Spotify might want to build some high-margin hardware, one has to wonder why it chose a piece for the car. It’s true that American commuters spend huge amounts of their day behind the wheel, but there are already numerous built-in choices for entertainment, from the radio, to satellite radio, to song playback from a smartphone.
    Would car owners want to spring for another add-on car audio piece just to access one service? Is all the previous data about time spent commuting now upended because of Covid? Will people continue to work from home in the future? Regardless, it looks like a car hardware device is in Spotify’s future.

     

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