活動策劃公司Eventbrite將在今年下半年公開上市

  • 流覽次數:: 73
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • 活動策劃公司Eventbrite將在今年下半年公開上市

      201808/2407:04

    ◎根據華爾街日報的一份新報導,已有12年歷史的舊金山活動策劃公司Eventbrite已經秘密的提交文件申請首次公開募股,並計劃在今年晚些時候上市。該公司的主要承銷商是高盛和摩根大通。

    ◎最初是為了想要舉辦小型活動和私人聚會的人所創建的,多年來Eventbrite已穩步發展成為一家企業巨頭,它現在為180多個國家的數百萬個活動提供票務服務,自成立以來累計售票金額已超過100億美元。據富比世報導,2017年Eventbrite每週處理超過300萬張門票,包括大型會議和音樂節。該公司的部分增長來自收購,例如去年其收購了Ticketfly,這是一家主要專注於現場娛樂產業的票務公司,並於2015年以3.35億美元的價格出售給串流音樂公司Pandora,而Eventbrite去年以折扣價2億美元買下了它。Eventbrite近年來也在國際上有較大範圍的推進,在4月份收購了西班牙領先的票務供應商之一Ticketea,並於去年1月收購了阿姆斯特丹的Ticketscript,之後大約還有六個類似的交易。

    ◎事實上,該公司多年來已經籌集了大約3.3億美元,投資者包括紅杉資本、Tiger Global Management和DAG Ventures;該公司長期以來一直被期待公開上市,這在很大程度上要歸功於它的發展勢頭以及徹底的統包模式和有利可圖的商業模式。雖然要到接近其IPO時才會看到它的數字,但Eventbrite的每筆交易都有賺錢。對活動主辦者會收取門票銷售費用,Eventbrite的費用因套裝方案而異,但其中一個最受歡迎的套裝方案是收取門票價格的1%和每張付費門票0.99美元,另外每次交易還會收取3%的支付處理費。它還有一種「專業套裝方案」,收取票價的2.5%和每張付費門票1.99美元,以及每筆交易3%的支付處理費;而Eventbrite是以客製化的價格銷售「高級套裝方案」。

    詳細全文:

    Eventbrite, the 12-year-old, San Francisco-based event-planning company, has filed confidentially for an IPO and plans to go public later this year, according to a new report in the WSJ. The company's lead underwriters are Goldman Sachs and JPMorgan Chase & Co., it says.

    The offering must seem a long time in coming for Eventbrite founders Julia Hartz; her husband, Kevin Hartz; and the company's technical cofounder and CTO, Renaud Visage.

    Originally created for individuals wanting to host smaller events and private parties, but who faced few few options aside creating Excel spreadsheets — remember, the ticketing world formerly revolved around stadiums and major sporting events — Eventbrite has grown steadily over the years into a corporate giant. It now powers ticketing for millions of events in more than 180 countries, and it has rung up more than $10 billion in cumulative tickets sales since its founding.

    According to Forbes, in 2017, Eventbrite processed more than three million tickets per week to events, including conferences and festivals.

    Part of the company's growth has come through acquisitions. Last year, for example, Eventbrite acquired Ticketfly, a ticketing company that focused largely on the live entertainment industry and which had sold to the streaming music company Pandora in 2015 for a reported $335 million but Eventbrite was able to nab last year at the discounted price of $200 million.

    Eventbrite has also made a broader international push in recent years, acquiring Ticketea, one of Spain's leading ticketing providers, back in April, and acquiring Amsterdam-based Ticketscript back in January of last year. And those deals followed roughly half a dozen others.

    Indeed, the company — which has raised roughly $330 million over the years, including from Sequoia Capital, Tiger Global Management, and DAG Ventures — has long been expected to go public, thanks in large part to its momentum, as well as its fairly turnkey and (we'd guess) lucrative business model.

    Though we won't see its numbers until closer to its IPO apparently, Eventbrite makes money off every transaction. For event organizers charging for ticket sales, Eventbrite's fees vary by package, but one of its most popular packages collects 1 percent of the ticket price and $0.99 per paid ticket, plus another 3 percent for payment processing per transaction. It also sells a "professional package" wherein it collects 2.5 percent of the ticket price and $1.99 per paid ticket, plus a 3 percent payment processing fee per transaction. Last but not least, Eventbrite sells "premium package" with customized pricing.

    Eventbrite is led by Julia Hartz, who took over the position of CEO in 2016, roughly six months after husband Kevin stepped down from his chief executive duties owing to a "non-life-threatening medical condition." Until that point, Julia Hartz had primarily been tasked with overseeing marketing, customer support, sales, and human resources.

    Both cofounders appeared earlier this month at the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, an event that attracts many of the wealthiest and most powerful people in U.S. media, technology, and sports, and whose attendees are often on the cusp of taking their companies public — if they haven't already.

    When Eventbrite does complete its IPO, Hartz will join a tiny but growing list of female founders to steer their companies onto the public markets. Last October, when the mail-ordering clothing service Stitch Fix went public, its founder and CEO, Katrina Lake, became the first woman to take an internet company public in all of 2017.

    Techcrunch

    https://tcrn.ch/2NEvZDf