演唱會風潮新趨勢:在巡演宣布之前就先銷售通行證

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  • 演唱會風潮新趨勢:在巡演宣布之前就先銷售通行證

      201809/0717:07

    ◎Travis Scott這樣做,Nicki Minaj也這樣做,現在輪到Ariana Grande使用這種近年來成為風潮的新的商品趨勢,就是在演唱會都還未公布前就先銷售優先通行證。
    ◎該通行證是與Ariana Grande的新專輯《Sweetener》的數位版本捆綁在一起銷售,某部分來說是提高她的專輯排行榜分數的一種方式,但同時也是一個為藝人增加收入的簡單方式。該通行證價格為10美元加上4.73美元的運費,允許持有人提前進入演唱會場館,且被描述為未來會有折扣的優惠。
    ◎值得注意的一點是,該通行證銷售時,Ariana Grande的巡迴演出甚至都尚未公佈任何消息。在這樣的情況下,為什麼有人會願意提前購買一場演唱會的通行證?據說最主要的吸引力是該通行證可以購買Ariana Grande演唱會周邊商品中的顛倒標誌徽標和霓虹夾克。

    詳細全文:


    Travis Scott did it, Nick Minaj did too and now Ariana Grande is taking a turn at a new merch trend that’s come to the forefront in recent years — selling priority passes to shows before they happen.
    The pass comes bundled with a digital copy of Grande’s new “Sweetener” album and is partially a way to boost her album chart score, but it’s also a simple revenue generator for an artist. The pass — which will cost you $10 plus $4.73 in shipping fees — grants holders early access to the venue and yet to be described future discounts.
    Keep in mind Grande’s tour has not yet been announced — expect something in the coming days. Why would someone purchase early access to a concert if there is no meet and greet involved? We hear that the main draw is early access to Ariana’s merch offerings of upside down logos and neon jackets. Good luck to all the arena people who to figure out how to pull this off.

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