澳洲的現場音樂產業詳細介紹了3.45億澳元的恢復計劃

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  • 澳洲的現場音樂產業詳細介紹了3.45億澳元的恢復計劃

      202008/1902:05

    ◎疫情大流行和隨之而來的封鎖,使澳洲的現場娛樂業崩潰了。「Live Performance Australia」提出一項3.45億澳元(2.41億美元)的提案,以幫助行業擺脫困境後重振旗鼓。
    ◎澳洲音樂會行業蓬勃發展,根據LPA的數據, 2018年該行業的票房銷售額超過20億澳元(14億美元),該年度有26位澳大利亞人參加了演出。LPA執行長(Evelyn Richardson)在一份聲明中說,現在是聯邦政府提供一項全面、且有適當資金計劃的時機,需要政府進行持續的戰略投資,使行業重新運轉起來。
    ◎今年早些時候,LPA和其他音樂行業的擁護者和貿易機構提出了一項6.5億澳元(4.53億美元)的緊急計劃,目的在使藝術家,專業人士和企業在危機期間以及大流行後繼續運轉,但計畫未獲批准。
    ◎新的重建與恢復計劃包括一項擬議的5500萬澳元(約3800萬美元)的“ See It Live”家庭電子憑證計劃,目的是在吸引國際遊客,並在時機成熟時讓當地人重返演出。
    ◎LPA計劃還設有一個9000萬澳元(6200萬美元)的“商業復興基金”,其中包括用於重新啟動以及推銷產品和旅遊的資本投資。
    ◎LPA的兩年恢復長期計劃,包括對音樂場地的稅收優惠、免收國際巡迴演出者的簽證費、還有一筆應急基金,以應對行業再次面臨大流行;同時,澳洲開始解除一些嚴格社會隔離限制,儘管全面的音樂會和巡迴演出還有很長的路要走。
    ◎根據《 I Lost My Gig》的報導,由於健康危機和森林大火季節,導致取消和延期,音樂行業損失超過3.4億美元,金額與LPA的重建和恢復提案大致相同。

    詳細全文:

    BRISBANE -- Australia’s live entertainment industry has been crushed by the pandemic and the resulting lockdown. But it has a plan.
    This week, Live Performance Australia, the umbrella organization for promoters, festival organizers and other companies operating in the live entertainment space, presented a A$345 million ($241 million) proposal to help the sector return to life once the shutdown is waved off.
    At its peak, Australia’s concerts industry was a thriving one. In 2018, the sector was worth north of A$2 billion ($1.4 billion) in ticket sales, with more than 26 Aussies attending shows during the year, according to LPA data.
    As the territory enters its 12th week of lockdown, those glory days are in the rearview.
    It’s “well and truly time for the Federal Government to get behind Australia’s arts and entertainment industry and deliver a comprehensive and properly funded plan so our world-class industry can get back to work,” comments LPA CEO Evelyn Richardson in a statement.
    “Unlike some other parts of the economy, a gradual re-opening process is not commercially viable for most of our industry,” she adds. “We can’t re-open venues that only have dozens in the audience. That’s why we will need a sustained and strategic investment by government to get our industry up and running again.”
    Earlier in the year, LPA and other music industry advocates and trade bodies pitched a A$650 million ($453 million) emergency package, which was designed to keep artists, professionals and businesses afloat during the crisis, and post-pandemic.
    The bailout was never approved.
    The new "Rebuild & Recovery Package" includes a proposed A$55 million ($38 million) "See It Live" household e-voucher scheme, drawn up to attract international visitors and get locals back to gigs, when the time comes.
    The LPA plan also features a A$90 million ($62 million) "Business Reactivation Fund" which includes capital investments to restart and market productions and tours.
    “Australians have always been great supporters of live performance,” adds Richardson, “and buy more tickets to live performance events than all of our major sporting codes combined.”
    It will take time, and money, for the live performance industry to rebuild.
    Michael Gudinski concurs. The Mushroom Group chairman and Frontier Touring chief says it’s the toughest of times for the touring industry.
    “You can’t get any worse,” Gudinski says. “Artists just can’t play. It’ll loosen up, but it’ll take a long time to recover. We went through fires, floods, it’ll be a long road home.” In the meantime, artists are “busting to get out to play.”
    The LPA’s two-year recovery plan explores longer-term initiatives to support the sector, including tax incentives for pre-production costs and live music venues; the waiving of visa fees for international touring performers; and a contingency fund to should the industry face another pandemic.
    Meanwhile, Australia’s states and territories are beginning to lift some of the toughest social-distancing restrictions, though full-scale concerts and tours are a long way down the line.
    Industry professionals say they don't expect a return to full-scale international tours Down Under until March 2021, at the earliest.
    Cancelations and postponements due to the health crisis and recent bushfire season have cost the music sector more than $340 million, according to I Lost My Gig, roughly the same sum as the LPA’s rebuild and recovery proposal.
    Visit liveperformance.com.au for full details of the LPA plan.

     

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