為什麼 YouTube Music 的最新數據對藝人來說實際上是個好消息

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  • 為什麼 YouTube Music 的最新數據對藝人來說實際上是個好消息

      202110/0802:38

    ◎YouTube Music 最近宣布其付費訂閱用戶已達到 5000 萬,但藝人們可能會想,“這對我有什麼幫助?”。如果您是一名藝人並且習慣於從 YouTube 獲得與其他平台相比微不足道的版稅,那麼該公告可能會令人恐懼。如果更多的人被 YouTube Music 所吸引,從長遠來看,這是否意味著您賺的錢會更少?
    ◎ YouTube Music 與 YouTube是不同的實體。雖然視頻服務在官方藝人頻道上為每個視頻流支付 0.00164 美元,而且通過 Content ID 獲利的視頻支付更少,約為 0.00087 美元,但一旦視頻離開平台,情況就大不相同了。您可能會驚訝地發現 YouTube Music 實際上為每個串流支付 0.008 美元。這聽起來並不多,直到您意識到它比 Spotify(0.003 美元至 0.005 美元)、Amazon Music(0.004 美元)甚至 Apple Music(0.0078 美元)支付的還要多。
    ◎費率是可變的,版稅始終是大致平均數,您的版稅支出取決於以下因素:
    您與經銷商或唱片公司的協議。與唱片公司的平均分成僅佔串流媒體收入的 16%,儘管許多藝人已將這筆交易推高至 50%。
    對於不同的訂閱級別,您會獲得不同的費用。這意味著如果您的大部分串流都來自免費,那麼您獲得的報酬將低於來自付費或高級層的報酬。
    來自世界不同地區的串流以不同的費率付費。這意味著,如果您從訂閱率較低的世界某個地區(例如俄羅斯或中東)獲得大量串流,那麼您獲得的報酬將低於來自美國等訂閱者付費的國家/地區。
    ◎不管這些變量如何,您仍然希望從您的串流中獲得最大收益,並且某些平台比其他平台支付更多。YouTube Music 高於大多數,每串流 0.008 美元,但仍不如 iHeartRadio(0.017 美元——每串流超過 1 美分半)或 Tidal(0.0125 美元)。
    ◎來自更高支付者平台的更多串流,意味著您口袋裡的錢更多,但前提是該服務的訂閱者數量具有競爭力。YouTube Music 現在似乎是唯一一個規模和增長都可以真正改變您的錢包的音樂。

    詳細全文:

    The recent successes of YouTube – a platform notorious for its puny payouts to artists – may not seem like good news to artists, but there may in fact be a positive side.
    Guest post by Bobby Owsinski of Music 3.0
    YouTube Music’s recent announcement that it has reached 50 million paid subscribers had an instant effect on the music industry, as executives rushed to congratulate the platform and its execs on a bang-up job of going from also-ran to a real competitor in music streaming. While it’s one thing for the insiders to acknowledge the inroads the service has made, artists are probably left wondering, “How does this help me?”
    If you’re an artist and are used to getting puny royalties from YouTube as compared to other platforms, that announcement could be scary. If more people are gravitating to YouTube Music, doesn’t that mean that you’ll make less money in the long run
    Video-Only Is Different
    Here’s the thing to remember – YouTube Music is a different entity from YouTube. While the video service still pays a weak $0.00164 per video-stream on an official artist’s channel, and and videos monetized through Content ID pay even less at around $0.00087, things are way different once you get off the video-only side of the platform.
    You may be shocked to find that YouTube Music is actually paying out $0.008 per stream. That doesn’t sound like much until you realize that it’s more than what Spotify ($0.003 to $0.005), Amazon Music ($0.004), and even Apple Music ($0.0078) pay.
    Rates Are Variable
    Now understand that royalty rates are always ballpark averages and no two royalty statements are alike. The reason is that your royalty payout depends on things like:
    Your agreement with your distributor or label. The average split with a record label is only 16% of the revenue received from streaming, although many artists have pushed the deal up as high as 50%.
    You get paid a different rate for different subscription tiers. That means if you have most of your streams coming from a free tier you’ll get paid less than if coming from a paid or premium tier.
    Streams from different parts of the world pay at different rates. That means if you get a lot of streams from a part of the world with a low subscription rate (like Russia or the Middle East), you’ll be paid less than if the streams were from a country like the U.S. where subscribers pay a lot more each month for the service.
    Regardless of those variables, you still want to make the most from your streams and some platforms pay more than others. YouTube Music is higher than most at $0.008 per stream, but still not as high as iHeartRadio ($0.017 – more than a cent and half per stream), or Tidal ($0.0125).
    More streams from the higher payer platforms mean more money in your pocket, but only if the service has a competitive amount of subscribers. YouTube Music now appears to be the only one to have the scale and growth to make a real difference to your pocketbook.

     

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