為何搖滾樂仍在演唱會市場佔據主導地位

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  • 分類: 產業區
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  • 作者: 音樂地圖
    • 201812/2409:10

    ◎雖然嘻哈音樂在排行榜上可能佔據了主導地位,但是在演唱會的賽道上則是一個完全不同的情況,可能有許多指標顯示搖滾音樂衰退了,可是這個類型在現場音樂領域繼續佔據主導地位,在票務銷售上打敗大多數其他音樂類型。

    ◎嘻哈和R&B的確是美國最受歡迎的音樂流派,目前佔到美國隨選音頻串流的38%,而搖滾則佔20%。然而就演唱會的部分來看卻完全不同,根據Billboard的排名,在前50名收入最高的歌手中,搖滾歌手的數量是嘻哈歌手的3倍,巡迴演出的收入佔其總收入的80%。根據華爾街日報分析Pollstar的數據,去年全球排名前100名的歌手巡演產生的50億美元收入中,搖滾佔55%,嘻哈/R&B只佔11%。只有兩位嘻哈/R&B歌手擠進全球巡演的Top 25,分別是Bruno Mars和Weeknd。

    ◎搖滾樂繼續在演唱會佔據主導地位的原因有幾個,首先,這個類型在一開始就很受歡迎,並因此持續產生了廣大的粉絲群,事實上,許多搖滾樂迷現在會把去看他們最喜歡的藝人演出當作一個類似度假或假期的年度旅遊活動。其次,即使是嘻哈/R&B類型中較年長的明星歌手也少有大規模的巡演,這可能是因為需求的緣故或這些歌手不習慣大規模巡演。最後,嘻哈比較受到年輕觀眾歡迎,但他們不一定有足夠的經濟能力支付被認為經過哄抬的票價。

    ◎巡演已經變成了一項大生意,但並不是每個藝人都可以進入上游成為頂級的賺錢者。現場音樂產業的擔憂在於當像The Rolling Stones樂團和Paul McCartney這樣的搖滾傳奇不再巡演時會發生什麼狀況?誰會取代他們的位置?人們依舊渴望現場音樂,所以空缺被新的歌手填滿帶來同樣的巨額資金的時間不會花太久。

    詳細全文:

    While hip hop may reign supreme when it comes to the music charts, the concert circuit is a very different situation, and while rock music may be waning accordng to a lot of metrics, the genre continues to dominant live music.

    Guest post by Bobby Owsinski of Music 3.0

    If you were to believe the music press, the only thing in music that's hot these days is hip hop. While that may be true when it comes to the charts, rock is far from dead when it comes to the concert circuit, and in fact clobbers most other music genres in terms of ticket sales.

    Hip-hop and R&B is indeed America's most popular genre and accounts for 38% of on-demand audio streams in the U.S. these days versus 20% for rock. It's a different story when it comes to concerts however, as a Billboard ranking found that there were 3 times as many rock as hip hop acts in the top 50 highest paid music acts, and touring accounted for 80% of their total revenue.

    Of the $5 billion in revenue generated from touring last year by the top 100 acts worldwide, rock accounted for 55% compared with just 11% for hip hop and R&B (which are considered the same category, fairly or not), according to a Wall Street Journal analysis of data from Pollstar. In fact, the only two R&B/hip hop acts to break the top 25 global touring acts were Bruno Mars and the Weeknd.

    But why the disparity? It turns out there are a few reasons for rock's continued dominance of the concert hall. For one, the genre had a huge head start and has generated a huge fanbase as a result. In fact, many rock fans now consider a trip to see their favorite artist as a yearly event akin to a vacation or holiday. Second, there are far fewer giant hip hop/R&B tours even by older stars of the genre. This may be because of demand or the fact that the acts aren't as accustomed to touring on a large scale. Finally, hip hop is more popular with a younger audience that doesn't necessarily have the financial ability to pay what many consider inflated ticket prices. Touring has turned into a big business and not every artist can break into the upper reaches of top money makers.

    The worry of the live music industry is what will happen when the rock legends like The Stones and Paul McCartney no longer tour. Who will be there to take their place? People crave live music and nature abhors a vacuum, so it won't be long until the gap is filled with new talent bringing in the same big money. Only the faces will be different.

    Hypebot https://bit.ly/2rP97Io