◎Joe Rogan正透過一項獨家交易、將他獲得巨大成功的播客帶到Spotify，這顛覆了娛樂業務。《Joe Rogan Experience》是地球上最受歡迎的播客，該節目的深入訪談每個月獲得1.9億次下載，並獲得超過3億次YouTube觀看次數，這項合約為Rogan和每個平台都帶來了巨額現金，但粉絲們很快將只有一個地方可以收聽。
◎Spotify於5月19日宣布與(Joe Rogan)達成獨家合作夥伴關係，這將在2020年底之前將其平台的音頻和視頻版本投入使用。這項交易消息和外傳Rogan薪資 1億美元，顛覆娛樂業務的各個層面，高層管理人員和藝人都在想，此舉對音樂界的未來意味著什麼？畢竟，播客很龐大，但大到值9位數字嗎？
One of the most successful podcasts to date, the Joe Rogan Experience is making a new home at Spotify, thanks to an exclusive $100 million deal which could have huge implications for the rest of the entertainment industry.
Guest post by James Shotwell of Haulix
Joe Rogan is taking his massively successful podcast to Spotify in an exclusive deal that is upending the entertainment business.
The Joe Rogan Experience is the most popular podcast on the planet. Each month, the show’s in-depth interviews earn 190 million downloads and generate over 300 million YouTube views. That engagement translates to a ton of cash for Rogan and every platform hosting his show, but soon fans will have only one place to turn for their JRE fix.
Spotify announced an exclusive partnership with Joe Rogan on Tuesday, May 19, that will bring both the audio and video version of his platform to the service by the end of 2020. News of the deal and Rogan’s rumored $100-million payday has upended every facet of the entertainment business, with executives and artists at every level wondering what the move means for the future of audio. After all, podcasting is huge, but is it 9-figures huge?
To put this deal into perspective, an artist promoting their music through Spotify would need at least 28 billion streams to earn that much money. Drake, the most successful artist in Spotify history, only crossed the 28 billion stream threshold in late 2019.
But the deal is done and there is no turning back. Artists will continue to complain, but we see a lot of good things developing as a result of this announcement. For starters, a more Spotify users raises the likelihood of increased streams and discovery. Then there is the video element to Rogan’s deal, which will require a massive UI update that creates a world of possibilities for all creators.
In this Music Biz News update, host James Shotwell breaks down Rogan’s deal and explores the many ways his Spotify partnership will help artists everywhere in time.
Get more of the latest music headlines and learn how to succeed as an artist by subscribing to our YouTube channel!
James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.