◎(Sony Music Entertainment) 的藝人將與Sony技術、遊戲和電影合作，展開(Sony Collaboration Series)，新項目系列廣告將於12月6日由具有繞舌歌手、YouTuber身分的(DDG)打頭陣。
◎該系列將從12月6日開始，視頻項目將(DDG)、職業滑板玩家(Neen Williams)和Sony的智慧傳感器產品(MESH)結合在一起。視頻將包含(DDG)的歌曲《Push》、(Neen Williams)的滑板技巧及(MESH)觸發的視聽效果。
◎其他活動包括使用Sony的旗艦智慧手機(Xperia 1)創作與Sony影業2020年即將上映的電影《Bad Boys for Life》相關的內容；以及使用(Sony 360 Reality Audio)技術的音樂體驗。
The campaign kicks off Dec. 6 with rapper and YouTube personality DDG.
Sony Music Entertainment artists will collaborate on new projects with Sony technology, gaming and movies as part of a new campaign.
Dubbed the Sony Collaboration Series, it's comprised of four "activations," and comes on the heels of Sony's similar three-year Lost in Music brand campaign.
“Sony's purpose is to ‘Fill the world with emotion, through the power of creativity and technology,'” said Sony Corp. vice president in charge of brand communication, Midori Tomita. “We invite you to enjoy these unique experiences that only Sony can deliver by combining the power of SME's artists with Sony's technology and content.”
The series kicks off on Dec. 6 with a video project bringing together rapper and YouTube personality DDG, pro skater Neen Williams and MESH, Sony's app-enabled smart sensors product. The video will incorporate DDG's song "Push," Williams' skating skills and audio and visuals triggered by MESH.
"The Sony collaboration with Neen was a dope new way to turn my song into a whole different vibe," commented DDG. "I never envisioned a skateboarding song when I made ‘Push,' but seeing Neen vibe out to the record and Sony’s MESH sensors and projectors’ lights going crazy to my song convinced me. I’ve never been a part of something so innovative. It came out so dope."
Other campaign "moments" include using Sony's flagship smartphone, Xperia 1, to create a piece of content pegged to Sony Pictures Entertainment's upcoming 2020 film, Bad Boys for Life; and a music experience using Sony's 360 Reality Audio technology, which uses audio mapping to mimic a live show.
Later on, Sony will ask gamers who use its "Dreams Universe" for PS4 to design a virtual live performance arena for a Sony Music Entertainment artist, built using the DUALSHOCK 4 controller. In turn, the artist will incorporate the art and imagery created in Dreams into their real-world performance.
More updates will be announced at sony.com/collaborations, and on the campaign's forthcoming YouTube channel.
Sony's previous Lost in Music campaign included a New York City pop-up space with performances from artists including A$AP Ferg, a South By Southwest event, weekly YouTube show and more.