獨立藝人在Napster前100名所佔的比例 增加了一倍

  • 流覽次數:: 200
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  • 作者: 音樂地圖
  • 獨立藝人在Napster前100名所佔的比例 增加了一倍

      202001/3009:19

    ◎Napster是最新提供年底統計數據的音樂串流媒體。但是,它選擇了與通常最受歡迎的歌手/曲目不同的主題。
    ◎Napster一直在尋找獨立藝人的數據,並表示2019年最熱門的100位藝人中,有33%是獨立藝人,與2015年的15%相比,有所提高。
    ◎Napster認為這對聽其服務的人們來說是正面的,並對這些數據感到非常興奮,相信趨勢表明Napster具有獨特的用戶群,他們希望深入研究音樂,並願意在主流之外進行探索。而獨立藝人在Napster上的崛起,也表明了Napster致力於為新興和獨立藝術家提供節目推廣的承諾。

    詳細內文:

    Napster is the latest music-streaming service putting out some end-of-year statistics. However, it has chosen a different topic to the usual ‘most popular artists / tracks’ DSP data dumps.
    Napster has been looking at its data for independent artists, and says that in 2019, 33% of its top 100 most-streamed artists were independent. That’s up from 15% in 2015.
    Napster reckons that this says something positive about the people listening on its service. “We’re thrilled about this data and believe the trend shows Napster has a unique user base looking to dig deeper into music and are willing to explore outside of the mainstream,” as its director of label relations and licensing Keola Kama put it.
    “The rise of indie artists on Napster also demonstrates our commitment to offering programming for emerging and independent artists with the same level of promotion such as above the fold programming and bespoke marketing campaigns usually only afforded to well-established commercially successful artists.”

     

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