現場音樂產業收入預計在五年內將超過300億美元

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  • 作者: 音樂地圖
  • 現場音樂產業收入預計在五年內將超過300億美元

      201811/2709:19
    ◎普華永道(PricewaterhouseCoopers)發布了其備受推崇的2018年版娛樂行業年度報告《2018-2022全球娛樂和媒體展望》。根據該報告的預測,國際演唱會業務的價值預計將在未來五年內以3.3%的複合年增長率(CAGR)增長,到2022年將達到305.5億美元(其門票銷售額將達到243.6億美元)。

    ◎該報告還揭露,資深的音樂人仍然是現場演出產業中佔最大宗的,U2、Metallica、 Guns N' Roses、Depeche Mode、Paul McCartney和Rolling Stones佔據去年十大巡演中的六個位子。

    ◎該公司對EDM類型音樂的分析發現,舞曲藝人持續吸引大批的國際觀眾,許多頂級的EDM音樂節,包括邁阿密的Ultr音樂節和墨西哥的BPM音樂節最近都已擴展到歐洲、亞洲和南非。

    ◎報告還顯示,不同形式的娛樂活動之間長期存在的許多障礙正在開始瓦解,也就是所謂的「融合」。這本身是一件好事,因為它已經開始強化現場領域與電子商務、授權許可和消費品牌之間的關係,這些領域正在聯手滿足不斷增長的消費者需求並提供與以往單一種類就適合所有人的娛樂體驗不同的替代品。

    詳細全文:

    PricewaterhouseCoopers has released the 2018 edition of its respected annual review of the entertainment industries, the Global Entertainment and Media Outlook 2018–2022. According to PwC, the value of the international concert business is projected to increase at a compound annual growth rate (CAGR) of 3.3% over the next five years, reaching $30.55bn ($24.36bn of it from ticket sales) by 2022.

    The report also revealed that heritage acts are still doing the biggest business, with U2, Guns N' Roses, Metallica, Depeche Mode, Paul McCartney and the Rolling Stones taking six of the ten top tour spots last year.

    The firm's analysis of the EDM genre found that dance acts continue to draw large crowds internationally, with many of the top EDM festivals including Miami's Ultra Festival and Mexico's BPM Festival having recently expanded into Europe, Asia and South Africa.

    Interestingly, the report also revealed that many of the barriers that have long existed between different forms of entertainment are beginning to break down––something it calls 'convergence'. This, in and of itself, is a good thing, as it has already begun to strengthen relationships between the live sector and e-commerce, licensing and consumer product brands who are joining forces to meet increasing consumer demands and deliver alternatives to a one-size-fits-all entertainment experience.

    Hypebot

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