環球音樂集團與獨立播客發行商Wondery達成合作夥伴關係

  • 流覽次數:: 122
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • 環球音樂集團與獨立播客發行商Wondery達成合作夥伴關係

      201906/1908:14

    ◎環球音樂集團UMG宣布,它將透過與獨立播客發行商Wondery達成的新合作夥伴關係,擴大其在播客領域的影響力。根據協議條款,由Wondery製作的播客可以使用UMG發行的目錄及其藝人曲目;這些播客將在全球由Wondery製作提供其內容的平台上供聆聽,並將幫助以UMG現有的藝人、唱片廠牌和曲目目錄為基礎來創建故事。

    ◎根據UMG的說法,該合作夥伴關係將成為UMG不斷增長的電影和電視計畫的孵化器,並將幫助創建一個來自該集團的Polygram娛樂公司及其在全球眾多唱片廠牌以的觀眾為基礎的短片和長片節目。

    ◎其他在音樂領域的內容製作和內容傳送公司像是Spotify和iHeartRadio近期都已經進入播客領域。UMG公司表示,自2012年以來,UMG一直致力於為全球及各地本土的受眾開發和製作播客內容。

    詳細全文:

    Universal Music Group announced it is expanding its presence in the world of podcasting via a new partnership with indie podcast publisher Wondery. Under the terms of the deal, podcasts produced by Wondery will have access to UMG's catalogue and its roster of artists.

    The podcasts will be available globally on any platform Wondery makes its content available and will help build stories around existing UMG artists, labels and catalog.

    According to UMG, the partnership will serve as an incubator for its growing slate of film and television projects and will help to create an audience around short and long-form programming from the company's Polygram Entertainment and its numerous record labels worldwide.

    The deal follows other content and content delivery companies in the music space who have made bets on podcasting, such as Spotify and iHeartRadio.

    UMG has been developing and producing podcasts for local audiences around the world since 2012, the company said.

     

    Hypebot

    https://pse.is/G8CBB