由串流媒體主導的音樂復興 正在義大利進行中

  • 流覽次數:: 269
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • 由串流媒體主導的音樂復興 正在義大利進行中

      202001/1303:37

    ◎根據唱片音樂機構FIMI的數據,今年前9個月,義大利的音樂收益增加6.7%,其中串流媒體的收入增加28%,顯示以串流媒體為主導的音樂,正在對義大利產生持續性影響。
    ◎在最新的國家概況中,義大利在該組織的DESI連通性和數位公共服務指數中,在28個歐盟成員國中排名第24,一半以上的人口缺乏基本的數位技能。這可能對該國的數位音樂使用產生負面影響。
    ◎IFPI的2018年《音樂消費者洞察力報告》中,在義大利接受調查的人裡,只有53%表示使用音樂串流服務,這是受調查國家/地區中最低的數字之一,FIMI執行長(Enzo Mazza)表示,義大利大約有150萬付費訂閱用戶,遠低於西班牙的230萬付費串流媒體訂戶。(Enzo Mazza)認為,Spotify應該做得更多,以推動用戶付費訂閱。

    詳細內文:

    Recorded music revenue in Italy increased 6.7% in the first nine months of the year, according to recorded music body FIMI, with streaming up 28%, a result that suggests the streaming-led revival is having a lasting impact in one of Europe’s most stubbornly analogue markets.
    Italy, the subject of our latest Country Profile, ranks 24th out of the 28 EU member states in the organisation’s DESI index of connectivity and digital public services, with more than half of the population lacking basic digital skills. As you might imagine, this has had a negative impact on the country’s digital music take up.
    In the IFPI’s 2018 Music Consumer Insight Report, only 53% of people surveyed in Italy said they used audio streaming services, one of the lowest figures for any country surveyed, and FIMI CEO Enzo Mazza tells Music Ally that there are around 1.5m premium subscribers in Italy, significantly below the 2.3m paid streaming subscribers in Spain. Mazza believes that Spotify should be doing far more to drive users to paid subscriptions. “I think, for example, Spotify should focus more on campaign for the premium service, showing the add ons of these model for the music consumers,” he explains. “We have discussed this with them recently: how to promote campaigns to attract premium users.”

     

    Musically
    http://bit.ly/36dNnrF