研究發現有將近40%的票務流量由票務機器人所造成

  • 流覽次數:: 56
  • 分類: 產業區
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  • 作者: 音樂地圖
    • 201905/1408:39
    ◎Distil Networks是阻斷機器人(殭屍電腦)攻擊領域的全球領導者,發布了一項關於機器人對票務產業影響的深入研究,發現有將近40%的票務流量由「壞機器人」組成。

    ◎該研究由Distil研究實驗室開發,分析了2018年9月至12月期間來自180個域名的263億個請求。結果顯示購票機器人這種票務黃牛用來批量購買演唱會門票再以高價轉售的自動軟體是驅動票務平台上流量的主要因素。機器人導致基礎設施成本提高和網站性能變差,Distil Networks表示,該活動還會「損害票務網站的完整性並影響用戶體驗」。

    ◎該研究發現,主要(第一手)票務市場是機器人活動的主要目標,其經歷的機器人的流量為42%,高於二手(轉售)票務平台為24%和演出場館為27%。有85%的針對票務公司而推出的機器人的起源是在北美地區,78%的網路機器人被歸類為複雜或中等複雜,經常可以躲避被偵測到。Distil Networks執行長Tiffany Kleemann表示「儘管票務產業在機器人立法方面處於領先地位,但網站在防範壞機器人方面仍面臨巨大障礙。這些自動化工具每天攻擊票務網站,利用更先進和細微差別的技術來逃避偵測。任何售票的網站都可能成為這種犯罪活動的犧牲品,而對這種威脅形勢有更好地了解可以確保制定適當的保護協議」。

    ◎近年來,機器人的使用已經成為音樂產業意識的最前沿。美國前總統歐巴馬於2016年12月通過了「更好的線上售票(機器人)法案」,使得使用購票軟體變成全國性的犯罪行為。紐約州此前已經開始在全州禁止機器人的使用。英國政府於2018年效仿,和加拿大安大略省以及澳洲阿德萊德和新南威爾斯省一樣,將票務機器人的使用定為犯罪行為。

    詳細全文:

    Distil Networks, a global leader in bot mitigation, has released an in-depth study into the impact of bots on the ticketing industry, finding that nearly 40% of ticketing traffic is comprised of "bad bots".

    The study, developed by the Distil Research Lab, analysed 26.3 billion requests from 180 domains between September and December 2018. The results show that ticket bots – the automated software used by scalpers to bulk buy concert tickets and resell at inflated prices – are major drivers of traffic on ticketing platforms.

    Bots lead to high infrastructure costs and poor website performance. The activity also "compromises the integrity of ticketing websites and impacts the user experience," according to Distil Networks.

    The study finds that primary ticketing markets are the main targets of bot activity, experiencing a higher volume of traffic from bots (42%) than secondary ticketing platforms (24%) and venues (27%).

    The vast majority of bots launched against ticketing companies (85%) originated in North America, and 78% of bots classified as sophisticated or moderately sophisticated, often evading detection.

    "Although the ticketing industry has led the way in terms of bot legislation, websites still face a huge hurdle when protecting against bad bots," says Tiffany Kleemann, chief executive of Distil Networks.

    "These automated tools attack ticketing websites every day, leveraging more advanced and nuanced techniques that evade detection. Any website that sells tickets can fall prey to this criminal activity, and a better understanding of the threat landscape can ensure the proper protective protocol is put in place," adds Kleemann.

    The usage of bots has come to the forefront of the music industry's consciousness in recent years. Former US president Barack Obama passed the Better Online Ticket Sales (Bots) Act in December 2016, making the use of ticket-buying software a crime nationwide. The state of New York had previously initiated a statewide ban on bots.

    The UK government followed suit in 2018, criminalising the usage of ticketing bots, along with Ontario, Canada, and the Australian states of Adelaide and New South Wales.

    Distil Networks' figures indicate the prevalence of ticketing bots and may serve to assuage concerns among music industry professionals that ticketing bots are a "red herring" in the debate concerning secondary ticketing.

    Suspicions have arisen surrounding the lack of correspondence between the implementation of anti-bot technology and the prevalence of secondary ticketing, as well as the support that secondary ticketing platforms have voiced for the banning of ticketing bots.

    IQ magazine

    https://bit.ly/2F1AK8b