破紀錄的1000萬人觀看DJ Marshmello在線上遊戲《要塞英雄》中的10分鐘演出

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  • 破紀錄的1000萬人觀看DJ Marshmello在線上遊戲《要塞英雄》中的10分鐘演出

      201902/1209:22

    ◎2月2日週六當天有超過1000萬名玩家在玩線上遊戲《要塞英雄Fortnite》,因此他們可以參與了由DJ Marshmello所做的10分鐘演出,另外還有數百萬人在線上觀看串流直播。雖然這不是第一次有在遊戲中進行現場表演,但該演唱會還是創下新紀錄。

    ◎對於Marshmello的粉絲來說,該晚並不那麼像是一場演唱會,因為這是《要塞英雄》遊戲玩家的活動。它對藝人和該遊戲公司來說也是一個重大的收入來源, 《要塞英雄》遊戲玩家可以用1500個V-Bucks遊戲幣(約15美元)購買Marshmello皮膚以及特殊的《要塞英雄》舞蹈表情。

    ◎Marshmello和《要塞英雄》之間如何拆帳的細節尚未公佈,但是大量的觀眾顯示了藝人在該平台上可獲得的收入潛力,該平台過去一直被批評沒有為遊戲過程中播放的音樂付費。

    詳細全文:

    More than 10 million gamers played Fortnite on Saturday so they could attend a 10 minute DJ set by Marshmello, with millions more watching streams online. While not the first in-game live show, the concert broke ground in other ways.

    The evening was not so much a concert for Marshmello fans, as it was an event for Fortnite gamers.

    It was also a major merchandising bonanza for both the artist and the gaming company. Fortnite players could buy a Marshmello skin for 1,500 V-Bucks (about $15.00) as well as special Fornite dance emotes.

    No details of the split between Marshmello and Fortnite have been released. But the massive audience hints at the income potential for artists on a platform that has been criticized for not compensating for music played during gaming sessions.

     

    Hypebot

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