第一個「唱片行日」週末後,黑膠銷售激增47%

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  • 作者: 音樂地圖
  • 第一個「唱片行日」週末後,黑膠銷售激增47%

      202012/2508:47

    ◎儘管可以合理地假設唱片行會因為大流行而與其他零售企業一起遭受損失,但唱片行日(Record Store Day)第一周的一些數字顯示,唱片行的黑膠唱片銷量實際上正在飆升,黑膠唱片的銷售再次證明是大贏家。
    ◎這項已有13年歷史的活動在8月,9月和10月的最後一個週末進行,今年有1200家唱片零售商參加,在過去的一個週末中,儘管在維持社交距離下,活動似乎未令人失望。在線零售商Discogs上週末看到60,000多個訂單,而2019年為近43,000個,增長41.1%。到目前為止,這意味著到2020年為止將近售出79,000張,比2019年售出的54,000張增長47.12%。
    ◎大流行影響,許多零售商改採線上銷售。如同每個唱片行一樣,許多主要藝人的特別版黑膠專輯也都在計劃中,包括:(The Black Keys),(David Bowie),(The Cure),(Black Sabbath),(Gary Clark Jr.),(John Lennon),(Judas Priest),(Pink Floyd),(Pretenders),(U2),(The Who)。
    ◎黑膠銷售即使在大流行期間也沒有放緩的跡象。發燒友前往實體店面可能有限,但他們仍在線上黑膠商店尋找,消除對唱片的渴望。

    詳細全文:

    While it would be logical to assume that record stores would be suffering along with other retail businesses as a result of the pandemic, some numbers in from the first weekend of Record Store Day show vinyl sales are actually surging at some establishments.
    Guest post by Bobby Owsinski of Music 3.0
    You would think that with retail stores of all sizes suffering because of the pandemic that record stores especially would be hard hit. That might be true for other times during this situation, but on the first weekend of the annual Record Store Day vinyl sales again proved to be a big winner.
    The 13 year-old event has expanded from just one weekend to 3 spaced out of the course 3 consecutive months this year and they never seem to disappoint, especially when some retailers see sales jump as much as 47%.
    Online retailer Discogs, for instance, saw 60,000+ orders last weekend compared to almost 43,000 in 2019, a 41.1% increase. This translates to almost 79,000 units sold in 2020 so far, up 47.12% from 54,000 sold in 2019.
    Believe it or not, the biggest concern that the 1200 participating record retailers have this year is how to control the traffic into their stores, which is why the event has been spread out across the last weekends in August, September and October. During this past weekend, social distancing was able to be maintained and still accommodate anxious vinyl buyers. This includes a time limit of as little as 2 minutes (!) to a half-hour in the store, online forms to receive an assigned time, and even a lottery system for access.
    Many retailers still decided or were forced to remain closed and instead shifted all access to online sales, including social media contests and Zoom calls for preferred customers.
    As with every RSD, special edition vinyl albums by many major artists were planned, including The Black Keys, David Bowie, The Cure, Black Sabbath, Gary Clark Jr., John Lennon, Judas Priest, Pink Floyd, Pretenders, U2, The Who, and many more.
    Vinyl sales have showed no signs of slowing down even during the pandemic. Enthusiasts may have limited access to brick and mortar stores, but they’re still finding ways to quench their thirst for the vinyl records they love online.
    The fact that there are still 2 more weekends of Record Store Day bodes well for that part of the industry.

     

    Hypebot
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